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Agricultural Marketing 100 Hours Certificate Course


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Agricultural Marketing 100 Hours Certificate Course

Price: £325.00Course Code: BAG304
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Agricultural Marketing 100 Hours Certificate Course

Agricultural Marketing course online. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.


Learning Goals:   Agricultural Marketing BAG304
  • Explain the role of marketing in business and the importance of marketing in the business plan.
  • Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
  • Identify target markets to select suitable marketing methods.
  • Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
  • Plan to maintain sound customer relations in an agricultural business.
  • Conduct market research into a product or service in the agricultural industry.
  • Plan to manage the promotional program for an agricultural business.
  • Develop strategies to manage the marketing of an agricultural enterprise


Lesson Structure:   Agricultural Marketing BAG304

There are 8 lessons in this course:

1.    Agricultural Marketing Concepts

  •         Marketing
  •         Goods and Services
  •         The Marketing Concept
  •         Managing the Marketing Process
  •         The Role of Marketing
  •         Approaches to Marketing
  •         The Goals of Marketing
  •         Organising, analysing, selecting target markets
  •         Developing the Marketing Mix
  •         Managing the Market Effort

2.    Farm Marketing Objectives and Strategies

  •         Supply and Demand
  •         Developing the Farm Marketing Plan
  •         Organising the Planning process
  •         Reviewing the Business's Situation
  •         Establishing Marketing Objectives
  •         Developing Strategies
  •         Market Penetration
  •         Price Advantages

3.    Target Marketing

  •         Preliminary Research
  •         Target Markets in Agriculture
  •         Defining the Target
  •         Resources
  •         Analysing Market Opportunities
  •         External Influences
  •         General Economic Conditions
  •         Government Policy and Regulations
  •         Overseas influences
  •         Demographic Patterns
  •         Technological Change
  •         Customer Values and Attitudes
  •         Alternative Marketing Methods
  •         Internal Influences
  •         Selecting Target Markets

4.       Market Segmentation

  •         Handling Produce
  •         Developing the Marketing Mix
  •         The "Product" element of the Marketing Mix
  •         Logos, packaging, positioning and image etc
  •         The "Price" Element of the Marketing Mix
  •         Pricing objectives and methods
  •         The "Promotion" element of the marketing Mix
  •         Publicity and Public Relations
  •         Advertising, sales and personal selling
  •         The "Place" element of the Marketing Mix
  •         Market coverage
  •         Determining Emphasis with the Marketing Mix
  •         Impact of Product Life-cycle

5.    Customer Relations

  •         Customer Care Policy
  •         Levels of Involvement
  •         Effective Communication
  •         Becoming an effective communicator
  •         Dealing with complaints
  •         Self evaluation
  •         Maximising customer service

6.    Market Research

  •         The Importance Of Market Research
  •         What to Research?
  •         The Research process
  •         Analysing Costs and Benefits

7.    Promotions

  •         Promoting Product
  •         Creating customer awareness
  •         Promotional Campaign Strategy
  •         The Promotional Message
  •         Promotional Material
  •         Making Promotions Cost Effective
  •         Channels of Communication
  •         Publicity Marketing
  •         Advertising
  •         Structuring an Advertisement or Promotion

8    Managing Marketing

  •         Market Retention
  •         Balancing Strategy
  •         Market Development
  •         Market Growth
  •         Managing the Marketing Plan
  •         Sales and the Market

Please Note:  Each lesson culminates in an assignment which is submitted to the academy, marked by the academie's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.



  • Agricultural Marketing Concepts
    • The Role of Marketing
    • Approaches to Marketing
  • Copywriting in Advertising
    • Managing Marketing
    • Managing the Marketing Plan
    • Sales and the Market
  • Analysing Costs and Benefits
    • Promotions
    • Promoting Products
    • Channels of Communication
    • Publicity Marketing
    • Advertising
    • Structuring an Advertisement or Promotion
  • Market Research
    • The Importance of Market Research
    • The Research Process
  • Handling Produce
    • Developing the Marketing Mix
    • The Product Element
    • The Price Element
    • The Promotion Element
    • The Place Element
    • Product Life Cycle
    • Customer Relations
    • Customer Service
    • Care Policy
    • Customer Care - Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Maximising Customer Service
  • Target Marketing
    • Preliminary Research
    • Analysing Market Opportunities
    • External Influences
    • Overseas Influences
    • Internal Influences
    • Analysis of Business Resources
    • Analysis of Market Share
    • Analysis of Product Characteristics
    • Analysis of Advertising
    • Analysis of Price
    • Financial Capacity
    • Analysis of Innovative Potential
    • Selecting Target Markets Market Segmentation
    • Physical Basis for Segmenting the Market
    • Behavioural Basis for Segmenting the Market
  • Farm Marketing Objectives and Strategies
    • Supply And Demand
    • The Marketing Mix
    • Developing a Farm Marketing Plan
    • Organising the Planning Process
  • The Goals of Marketing
    • Managing the Marketing Process
    • Marketing An Evolutionary Process
  • The Production Approach: 1820's to 1910s
    • The Sales Approach: 1920s to 1960s
    • The Marketing Approach: Stage One 1960s to 1980s
    • The Marketing Approach: Stage Two 1980s to Present



Course Info
How Do Our Tuition Fees Compare?
Course StartBegin your course at anytime.
Course Prerequisite None - Our course levels are an indication of the depth of learning you should receive. They do not describe the level of difficulty.
Course Qualification (Study Option A)Endorsed Qualification from TQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation - Completed written assignments, plus final exam (N.B. Some courses have Final Project alternative).
Course Qualification (Study Option B)Certificate of Attainment from ADL - Completed written assignments only - no final exam.
Comparative Credits InformationUK Course Credits: 10 - U.S. Credit Hours: 3 - when compared to regulated courses.
Course Duration and Deadlines100 hours approx. Course hours given are a guide only. Work at your own pace with no assignment deadlines or completion date. You are in control!
Study SupportPersonal tutor/mentor support from industry relevant professionals throughout your whole course. Mentors are contactable by e-mail, telephone and through the online classroom. They provide assistance with your course material, plus discuss, explain and give advice when needed.
Suitability for Self Employment and Small BusinessesOur courses are ideal for sole traders and small business owners and their staff. Customer confidence in what you can do will determine how successful you are in getting clients. Completing one or more of our courses for the service you have to offer, will give you the tools to grow your business.
Recognition of Your Course By EmployersWe aim to achieve the correct balance between your qualification being recognised and providing you with the in-depth learning, to empower you to succeed. Select study option A when enrolling, so an employer can check the status of the awarding organisation for your qualification on the Ofqual Register.
Recognition of Your Course By UniversitiesPrevious students have used their qualification to get into university. However each one will have its own entrance criteria and acceptance may also depend on your other qualifications and experience.
Designing Your Own QualificationBundle up your choice of related courses to form your own qualification. Choose from a Diploma (6 courses), Advanced Diploma (8 courses) and Higher Advanced Diploma (12 courses.
How Can I Enrol?Online via eCommerce, by completing our Online Application Form, or by calling us on +44 (0) 1227 789 649. Lines open 9am till 5pm Monday to Friday, excluding Bank Holidays and between Christmas and New Year.
How Can I Get a Pro-forma Invoice for my Employer?Contact us with details and we will email your employer an invoice. We will need: employer's name, address, telephone number, email address and contact name. We will also require your name, telephone number, email address, date of birth and the course and code you wish to enrol for.

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Previous Customer Experiences with our CoursesWoman leaping to the next level in her career development

"Fantastic Teacher. Well organised modules. Assignments force me to learn and research more so I can prepare well for exams. I really enjoyed studying via ADL.  I can now continue study at Ulster University which accept my certificate from ADL".    Level 4,  Advanced Certificate in Applied Science,  VSC001,  Stanislawa,  Poland.

Its with great pleasure I am announcing you my new job as 'Park Manager' for a 5 star hotel in Reunion Island.  Its definitely my courses with ADL (Botany, Agronomy and Trees for Rehabilitation) which were decisive for my nomination. Accordingly, my sincere thanks goes to all the ADL team.

"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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Disclaimer: Every attempt is made to ensure all information from the academy is accurate and that the student has attained the competencies taught in a course, at the point of their assessment. Beyond this point, the graduate is responsible to maintain their acquired competencies, and apply acquired knowledge and skills in a way which is appropriate to the unique characteristics of each application. This will release the academy from any liability, action and claims of whatsoever nature in connection with, or arising from any such information, instruction or advice, given by any student or ex-student, whether directions given during the course are followed or not.