Business & Marketing

Business & Marketing Blog

Thoughts and ideas about Web Business, Marketing and operations.

Strive as some might for a communist/anarchist commune we're all consumers of one thing or another.  From groceries and soap flakes all the way up to high ticket appliances, cars and homes trading is as much a part of the human experience as anything else.  And unless you’re a member of an as yet undiscovered …

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Society is all about the people who make it up and this includes businesses as much as any other group.  When it comes to a company exercising its social conscience and giving back to its host community there’s a huge number of ways they might consider joining in.  One clever way some companies and organizations …

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If you run a business then, no matter how big or small, sooner or later you’ll find you need to figure out just how much money you’re making.  This might be because, quite wisely you want to be informed on where your business stands financially. Or it may simply be because the government wants evidence of …

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Staying at the head of the pack is a tough thing to do in the dog eat dog world of business.  Even if your organization is not commercial nobody is immune to the relentless march of progress and technological change.  New avenues and opportunities demand a constantly learning workforce and any serious employer must always …

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There are few more powerful ways to have a profound influence in another person’s life than in the role of a mentor.  By providing guidance and council to others you can influence lives for the better and even make dreams come true.  Mentors come in many shapes and sizes; a knowledgeable teacher, a sympathetic counselor, …

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The excitement of Christmas is over, but 2014 isn’t quite over yet.  A few days remain until the beginning of the New Year.  Traditionally, the New Year is when people like to try turning over a new leaf, usually inspired by the extra pounds piled on over the holiday season.  Whether you’re looking to lose some …

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Country Gardener is now established as the gardening authority on local gardening in the South West, Cotswolds and Hampshire. Over 100,000 copies are distributed every issue to a loyal and enthusiastic readership. Started in a small way in Devon in 1997, the free magazine has grown into several larger, more colourful editions covering four counties …

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It’s only a few days till December and the launch of open celebration season.  Even if you don’t celebrate Christmas yourself, it’s going to be hard to get away from the relentless celebrations at work and at home.  There will be Turkey.  There will be trouble. And if you’ve somehow pulled the short straw, or …

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Masters of the visual art, graphic designers convey important information to people through the combination of typography, visual arts and layout.  Through these three, they spread ideas and messages with more impact in less time than might be achieved with text alone. Graphic design in many ways dictates the way we see this world.  Just …

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Communication is the key to doing good business.  Whatever your sector or field, whether you sell to the public, businesses or have a cushy contract with the government your business needs to be able to talk to customers, suppliers and internally alike.  And as English continues to remain the dominant language for commerce, technology and …

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This year has been something of a watershed for us,  a third new website, new staff and many more internal systems that hopefully are lessening stress and workload, but we're still getting busier every day!  Thank you to all that have come on board! Keeping up to date with technology is one thing, but the …

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Everyone loves a good meal.  That’s why catering and food management is the cornerstone of the entire hospitality industry.  Before beds, before discos and pools there is the want, need and desire for a great meal.  And with so many different tastes and appetites, there’s a true proliferation of options on the streets of even …

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Thinking of doing a hospitality course?  Today we take a look at ADL’s Hotel Management course, an ideal distance learning programme for those looking to get involved in this lucrative part of the hospitality business.  Everyone needs a holiday now and again and there’s nothing pushing that into focus quite like the arrival of the …

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'Never judge a book by its cover' goes the conventional wisdom, the age old warning into not jumping to snap conclusions.  However, where sales is concerned, a better quotation might be, “If it walks like a duck, and quacks like a duck it probably is a duck”. As much as we might like to credit …

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