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Consumer Behaviour 20 Hours Certificate Course


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Consumer Behaviour 20 Hours Certificate Course

Price: £99.00Course Code: WEC009
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Consumer Behaviour 20 Hours Certificate Course

Consumer Behaviour short online course: Why do Customers buy? Why is it important that you know why they buy? The psychological processes involved?

A good grasp of consumer psychology is essential, if you want to be the very best in the advertising, marketing, or sales fields.

This short course will help you develop valuable skills, that can empower you to greater success. Advertising, marketing and sales are all competitive and potentially lucrative areas to work in, so complete this course over a couple of weeks, or even as a weekend project, to help you climb to the top of the tree. You'll need drive, determination and a hard work ethic too of course, but none of these will matter, if you don't understand the psychological buying processes of your customers and target your efforts to match their needs and aspirations.

Consumer Behaviour will teach you the who, why, where, what and the where's of advertising, marketing and selling your product or products. If you are working in any area of business, where understanding how and why customers buy is important, or want to do so, then this is a great course to put you on the right road to being successful in what you do.


Course Structure: Consumer Behaviour

Lesson 1 What is Marketing Psychology

  • An Overview
  • Roles in Marketing Psychology
  • Qualifications and Jobs
  • Applications of Marketing Psychology
  • Myths About Marketing Psychology
  • Future Directions
  • Review What You Have Been Learning

Lesson 2: Who We Sell To - Understanding the Consumer

  • Principles of Marketing Psychology
  • The Buying Process
  • Target Market
  • Geographic
  • Demographics
  • Psychographics
  • Other Influences on Consumers
  • What We Sell
  • Review What You Have Been Learning

Lesson 3: Psychology of Consumer Behaviour

  • Introduction
  • Gestalt Principles of Perception
  • The Iceberg Principle
  • The Dynamic Principle
  • Emotions and Buying Behaviour Response
  • The Meaning of Colours
  • Review What You Have Been Learning

Lesson 4: Marketing Research Techniques

  • Introduction
  • Gathering Data
  • Testing Products
  • Testing Advertisements
  • Market Segmentation
  • Review What You Have Been Learning

Lesson 5: Where We Sell

  • Shops
  • How People Purchase Stock Items
  • Online
  • Tips on Where to Sell
  • Review What You Have Been Learning

Lesson 6: Advertising and Marketing - How We Sell

  • Ethics of Advertising and Marketing
  • Review What You Have Been Learning


Course Assessment: Consumer Behaviour

This course is completed entirely online, including lessons, self-assessment tests, plus obtaining your certificate at the end, which is immediately downloadable after successful completion. Please note that there is no tutor support, as it is not required. The assessment breakdown is as follows:

  1. Study lesson 1.
  2. When you are ready, take the self-assessment test. Retake until you reach the required level of learning.
  3. Repeat steps 1 and 2 for the following lessons.
  4. Take the final assessment.
  5. Download your certificate of completion, with your name on it.

Now you are ready to stand out at a job interview, or put your newly acquired knowledge to use straightaway.

Course Info
How Do Our Tuition Fees Compare?
Course StartAnytime
Course Prerequisite None
Course Qualification (Study Option A)Certificate
Course Qualification (Study Option B)
Comparative Credits InformationNot Applicable
Course Duration and Deadlines10 Hours Approx. - No Deadlines
Study SupportNone
Suitability for Self Employment and Small Businesses
Recognition of Your Course By Employers
Recognition of Your Course By Universities
Designing Your Own Qualification
How Can I Enrol?
How Can I Get a Pro-forma Invoice for my Employer?

                       Learn, Progress, Change, Achieve                                                     


Previous Customer Experiences with our CoursesWoman leaping to the next level in her career development

"Fantastic Teacher. Well organised modules. Assignments force me to learn and research more so I can prepare well for exams. I really enjoyed studying via ADL.  I can now continue study at Ulster University which accept my certificate from ADL".    Level 4,  Advanced Certificate in Applied Science,  VSC001,  Stanislawa,  Poland.

Its with great pleasure I am announcing you my new job as 'Park Manager' for a 5 star hotel in Reunion Island.  Its definitely my courses with ADL (Botany, Agronomy and Trees for Rehabilitation) which were decisive for my nomination. Accordingly, my sincere thanks goes to all the ADL team.

"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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Disclaimer: Every attempt is made to ensure all information from the academy is accurate and that the student has attained the competencies taught in a course, at the point of their assessment. Beyond this point, the graduate is responsible to maintain their acquired competencies, and apply acquired knowledge and skills in a way which is appropriate to the unique characteristics of each application. This will release the academy from any liability, action and claims of whatsoever nature in connection with, or arising from any such information, instruction or advice, given by any student or ex-student, whether directions given during the course are followed or not.