Understand how the mind works to promote your business and generate sales!
This is a broad-based Psychological Mindset and Marketing online qualification designed to combine the disciplines of psychology, marketing and business skills in order to help us understand how the role of Mindsets
Mindsets helps us recognise opportunities, deal with situations:- making us aware of what is going on around us and what our response should be. however they can also expose us to self-defeating cycles.
See What Our Students Say!
“The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to build upon my assignments that were marked. The comments were very informative and very useful. Well written course material.” Andrew W – Careers Counselling, UK
This Higher Advanced Diploma is comprised of the following 12 modules.
Start with any module to begin. There is no compulsory order of study.
- Internet Marketing Certificate Course
- Marketing (Foundations) Certificate Course
- Marketing Psychology
- Entrepreneurship Certificate Course
- Sales Skills Certificate Course
- Motivation Certificate Course
- Life Coaching Certificate Course
- Social Psychology Certificate Course
- Professional Practice For Consultants Certificate
- Course Writing And Development Certificate Course
- Psychology and Counselling Certificate Course
- Stress Management Certificate Course
Cui Bono – Every Writer has an Ultirior Motive
What does Cui Bono? Mean?
The Latin phrase cui bono? can be loosely translated into English idiom as “who’s getting paid?”. The phrase has been central to critical thinking for thousands of years. The first recorded example of it is in one of the court cases of Cicero, a Roman lawyer who lived in the first century BCE, but even Cicero was quoting someone else saying it. Today the phrase remains one of the cornerstones of critical thinking, and it’s becoming increasingly important in our modern money-oriented world.
The idea behind cui bono? is that before we believe anything we are told, we need to know who profits from the idea. It does not matter if what we are being told is true or false, it only matters who profits. Sometimes the answer is obvious: If we are told that the new Pepsi drink has no sugar, this is to persuade us to buy Pepsi, for the profit of the Pepsi company shareholders. If we are told that the local pet shelter has no room left, this is to persuade us to adopt for the benefit of the local pet shelter (and of course the pets themselves). Both of these facts are true (Pepsi Zero Sugar does not contain sugar, and your local pet shelter probably is full) but someone benefits from us hearing those facts, and if we repeat those facts we are benefiting that person as well.
When should we ask Cui Bono?
We are used to being suspicious of corporations and charities, but we should also be applying the concept of Cui bono? to other accounts as well. For example, news stories about migration were used in 2016 to encourage people to vote for Donald Trump in the USA and to vote for Brexit in the United Kingdom. If a new academic book is said to represent a “quantum leap in understanding”, this is to encourage us to buy a book (bringing profit to the publishing company and prestige to the author).
Of course, just because someone profits from telling us something does not mean that what they are saying is not important or interesting. Often when people tell us things, it is in their best interest for those things to be reliable, otherwise, we will lose trust in them. For example, if an academic lied about something in a book, and we found out, then no-one would buy their book any-more. It is against the author’s interests to lie, so an academic book is usually reliable. However, the concept of Cui bono? is that we should always ask “who’s getting paid?” and “how does the author benefit?” when we hear something new. We have to remember that someone profits whenever we hear or repeat anything.
If you found this blog post useful and want to learn more of the principles of Critical Thinking, you might enjoy taking the University Preparation Writing Package here at the Academy for Distance Learning. But then, we would say that, wouldn’t we!
Five Ways to Stay Motivated in Your Studies
We have all been there. A project that is started with great enthusiasm drops down the priority as life’s demands get in the way. Whether something happens that invades your routine, or whether you just drift into a lazier lifestyle, it can be difficult to get going again once you think you have failed in your studying goals.
The good news is that there is no need to lose heart about studying. You can pick up and rediscover that enthusiasm and studying regime that gave you that original zest for gaining knowledge and skills.
Re-define how studying fits into your life
Is it a chore, and battle to be won or something that is done reluctantly when you have run out of other things to do? If so, you can choose to consider your studies as important ‘me-time’, and something that is motivating and interesting. As soon as your coursework is relegated to ‘chore’ status, you will find other priorities to attend to. So make it important to you!
Try changing the way you study
Listen to music while you work, if that helps. Study in a different place. Use different stationery – anything that creates a difference and a fun-filled way to approach your work. If you are in a rut, doing the same thing as you have been doing is not going to get you out. Some of these suggestions may sound daunting, so allow yourself to study in your new way without expectations. Just experiment and see what happens.
Ask your Tutor for Help
Maybe you are in a rut about research, about submissions, about a particular part of the coursework you do not understand. If so, do ask your tutor for help. There is no such thing as a stupid question, so ask away.
Give yourself Time Off
Remember that there is no deadline for your courses to be completed at the Academy for Distance Learning (ADL). This means that if Life does suddenly get in the way of studying, you can give yourself permission to take time off, while other things take priority, and then return to your course with fresh resolve. This is so much better than feeling a nagging sense of guilt for procrastinating with your coursework.
Visualise the End Goal
Imagine how proud you will feel when you receive your certificate. Once gained, no one can take this away. So just enjoy your coursework and regain that love of learning. Check out the Courses page on our website.
