May Newsletter 3 2022: Enter the writer’s room!

Writing Non-Fiction 100 Hours Certificate Course

Learn How Professional Non-Fiction Writers Become Professional Non-Fiction Writers!

Have you ever dreamed of becoming a Professional Non-Fiction Writer?

This course will help you learn how to write blogs, news articles, video scripts and much more.

You’ll also learn how to develop writing skills that will enable you to write more clearly and concisely to your targeted audience.

Topics Covered Include:
  • Nature of Non-Fiction Writing
  • Writing Forms and Media Options
  • News Writing
  • Travel Writing
  • Memoirs and Biography
  • Writing about Leisure Activities
  • Writing about Food and Diet
  • Writing about Wellbeing
  • Fact-Based Storytelling
  • The Business of Non-Fiction Writing.

Non-fiction books can be more financially viable than fiction when sold online. Non-fiction books can command higher prices because of their content and sometimes because of the author’s profile.

When the author or publisher has a strong understanding of search engine optimisation (SEO) practices and keyword searches, the books can be effectively promoted to specific readers.


How to make your C.V. stand out (according to experts!)

Filling out your C.V. can be a daunting task, especially for someone who has been in the same job for years and hasn’t needed to update their C.V. in a while. But fear not, we are here to give you a few tips and links to help you out. To start with:

Make sure your C.V. is made specifically for the job you are applying for

Blanket C.V.s with your entire work/volunteer experience listed in detail are not going to cut it. Each job you apply for should have its own C.V., tailor-made for that job specifically. Read through the job specification you are going for and think about how your past experience meets those points. Then ensure that is added to your C.V.

From Standout C.V.

employer looking over lots of C.V.s being held up

Avoid adding unnecessary details

There are some things you do not need on your C.V. You do not need your Date of Birth, for example. You do not need a picture of yourself or your home address. All these details job posters are not going to notice much anyway and some may downright harm your application (age discrimination is a thing in the workplace). The purpose of your C.V. is to make your capacity as a potential candidate for a job stands out. All other personal details are irrelevant, including references, so don’t fall into the trap of handing these out until you are specifically asked to do so.

From The Telegraph

Add detailed summaries of your current position

Your current position is the most relevant to the prospective employee. How can what you do now apply to what you want to do in a potential job? You will need to make sure that you understand what you are applying for through and through. If there’s the opportunity to seek extra information for the job you want to go for, do it. Then work out how your current experience matches that.

From Monster Worldwide

Include details of your achievements

It’s important to display what you’ve achieved in your work life. Employers are looking for people who will do the job they need to be done, in the most efficient manner possible. What sort of impact do you have in your current position? Did you save your current company money? Successfully implement a new strategy? Whatever it is, write it down. Remember the acronym SMART when you are doing this: talk about Specific goals. How were they Measured? How were they Achieved? Are they Relevant? And what was the Timeline for your achievements?

From the Undercover Recruiter

Format correctly

If you want your C.V. to stand out, make sure it’s easy to read. That means making your formatting as good as it can be. Keep job titles bold and clear. Make bullet point lists for your key responsibilities and achievements, ensure that there’s enough spacing between lines so that your C.V. stays easy on the eye. And make sure you keep you C.V. to around 2 A4 pages.

From C.V. Library

Write about your hobbies

This is specially true if the activities outside of your work can apply to the position you are applying for. Don’t fall into the trap of thinking this isn’t relevant to an employee, it absolutely can be and it’s an opportunity to discuss what you really enjoy doingThis is also an opportunity to write about what you enjoy studying.

From Reed


Four Working Animals We Love

You’ve got the best product on the market. Nobody else has anything quite so unique. Not only that but you’ve found a way to deliver it at a great price. One small problem; nobody has any idea you exist.

Marketing is the art of getting people to buy your stuff or services. It covers everything from active promotions, like advertisements, to observing consumer trends to target goods and services to whatever the current or anticipated preference may be.

online marketing chart on a tablet being held by hands
Having What It Takes

Every business needs marketing, though who does this and what they are responsible for will vary based on the size of the organisation. Like with other roles, most of the smallest businesses will need every skill they have to execute a marketing strategy. However, once a company starts to grow, marketing quickly becomes a role that requires a dedicated focus.

Smaller employers may have only a single person responsible for marketing in their organisation. In larger companies, marketers work in teams and are more likely to have responsibility for only a single aspect of their businesses marketing strategy.

No matter the scale of your marketing team, several key skills are essential to make a success of a marketing career.  These include:


A marketer needs to be able to approach new challenges and problems and come up with solutions that meet the goal of their employer.

An Analytical Mind

Modern businesses have access to huge amounts more data and tools than their predecessors ever had to help them make the decisions that best serve their customers. A marketer needs to be able to take the information, draw the right conclusions and then either implement or advise on the best way forward.

A diplomatic touch

You need to be good, not only at communicating your message to potential customers, but also at communicating and interacting internally with other business teams. To market well, you will need to ensure that the other key parts of the organisation are on board, be that from the design of products and advertising through to feedback from customer services.




ADL Success Stories – Dairy Cattle Farming with Annabella Baker

Education opens doors to success windows of opportunity and in at least one case, gates to new possibilities. Such is the case with ADL success story Annabella Baker.  Originally from Italy, but now living in the UK, Annabella faced a tragedy all too familiar to many when she lost her airline job during the Covid

Read More »

Horticulture – Learn the Basics: Three Problems for New Gardeners

Gardens are hard work.  Behind every immaculate lawn and carefully tended flowerbed is a never-ending struggle between nature and gardener. Of course simply leaving the garden to its own devices isn’t really an option; Untended, plants will grow freely for the whole of spring and summer and even into autumn. Worse yet, an uncared for

Read More »

Henry Hoover’s Broken Plug

Some stories of educational achievement soar into the heavens.  Of individuals who through hard work and toil overcame the challenges in their life to achieve. Certainly, at ADL we’ve seen and helped many individuals achieve their dreams through completing a course which helped them get a place at university or begin a new career. This,

Read More »

King Charles and the Grey Goo

If you’ve been in the UK over the past weekend you might have noticed you had a day off on Monday (or looked on enviously as other people had a day off).  The coronation of a new monarch in Charles the Third means a new era. One that the Monarch is especially keen does not

Read More »

Could You Be a Personal Trainer?

If you’re looking for a side business or career that combines a love for fitness and a mentoring role. personal training might be for you Personal training is at it’s heart all about being able to help people live healthier, happier lives.  By combining physical exercise with essential lifestyle changes like diet they help their

Read More »


Scroll to Top


To speak to one of our course advisors, please enter your name and phone number below and click the "Please Call Me" button. We will call you back as soon as possible!

By submitting this form, I provide my consent to ADL to contact me via email or telephone, regarding the course I selected. All information provided is protected in conformity with our Privacy Policy.


required fields are marked with *

By submitting this form, I provide my consent to ADL to contact me via email or telephone, regarding the course I selected. All information provided is protected in conformity with our Privacy Policy.