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Motivation Level 3 Certificate Course


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Motivation Level 3 Certificate Course

Price: £325.00Course Code: VBS111 CLD
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Motivation Level 3 Certificate Course

Motivation course online. Learn to understand what motivates and drives people in any area of life. A motivated person works better, lives a more satisfied life and are generally healthier and happier. The same applies to a Motivated employees who drive the success of a business. Learn how to get the best of employees by understanding more about this fascinating subject.


ACCPH accredited course logo This level 3 course is accredited by ACCPH and allows you to join as a professional member after completion. Membership allows you to add the letters MACCPH after your name (post-nominals).


CMA accredited course logo

This course has been accredited by the CMA - The Complimentary Medical Association. On completion of any qualifying module, you can join as a "Fully Qualified Practitioner" and be entitled to use the post-nominal latters "MCMA" after your name. CMA Full Membership is a privileged position and the fact that you have been accepted for CMA Membership demonstrates that you have a clear commitment to standards and professionalism. CMA Members in all categories are recognised as the elite in their field.


Motivation is very simply, a process or mechanism that causes us to act or think in a certain way. It is a general term for any part of the hypothetical psychological process that involves experiencing needs and drives, and the behaviour that leads to the goal that satisfies them.

Learning Goals: Motivation VBS111
  • Describe the nature and scope of motivation

  • Identify the differences between people that distinguish the application of motivational skills

  • Explain the significance of knowledge and understanding to motivation.

  • Explain the effects of Tangible Rewards (eg: Money, Services, Goods) as a major motivator.

  • Explain the effect of intangible Rewards (eg: Security, Ethics, Gratitude, Belief Systems/Religion, Peer Pressure) as a major motivator.

  • Explain how actions can be motivated by negative motivators such as pain, suffering, discipline, threat), and distinguish this type of motivation from positive motivation.

  • Explain how to initiate motivation with an individual or group in a situation not previously confronted.

  • Explain how motivation can be maintained or increased in both successful and unsuccessful environments.

  • Identify a range of situations where motivational skills can be applied, and determine an appropriate way to initiate and maintain motivation in each of those situations.


Lesson Structure:   Motivation VBS111

1  Introduction

  • How important is the study of motivation
  • What is motivation
  • Maslows theory of motivation
  • Incentives
  • Internal or intrinsic incentives
  • Incentives external to the working environment
  • The relational character of incentives
  • Social reinforcers

2  Awareness

  • Motivation and goals
  • Motivation and distress
  • Reinforcement
  • Classical conditioning
  • Operant conditioning

3  Tangible Rewards

  • Self determination theory
  • Hygiene and motivation theory
  • Tangible rewards
4  Intangible Rewards
  • Intrinsic motivation
  • Security - Cultural, Production of community, Gender, Age, Vocation, Education, etc
  • Ethics
  • Gratitude
  • Belief systems
  • Peer pressure
  • Extringsic and intrinsic reinforcement at work

5  Negative Motivators

  • Punishment
  • Pain
  • Suffering
  • Discipline
  • Threat.

6  Initiating Motivation

  • Explain how to initiate motivation with an individual or group for a situation not previously confronted.
7  Maintaining Motivation
  • Goal setting
  • Influence of Groups on individual motivation
  • Social loafing
  • Employee motivation in the workplace by managers
  • Expectations
  • Job design
  • Motivation for a personal trainer

8  Applications

  • Space management
  • Time management
  • Staff appraisals
  • Expectations
  • Vicious and virtuous cycles
  • PBL Project: Create and present a plan with specific strategies for improving the employee’s motivation in the workplace, based on a clear understanding of the person’s needs, values and situation.
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Your learning experience with ADL will not only depend on the quality of the course, but also the quality of the person teaching it. This course is taught by Iona Lister and your course fee includes unlimited tutorial support throughout. Here are Iona's credentials:

Iona Lister course tutorIona Lister
Licentiate, Speech and Language Therapy, UK, Diploma in Advanced Counselling Skills.

Iona has been a clinician and manager of health services for fifteen years, and a trainer for UK-based medical charities, focusing on psychosocial issues, mental health disorders, and also the promotion of communication skills for people in helping roles. She tutors and facilitates groups via workshops and teleconferences, and now specialises in Sight Loss. As a freelance writer, she contributes regular feature articles for magazines, has written five published books, as well as published courses relating to personal development and counselling skills.


Iona has also written published books, courses and articles across a wide range of subjects, mostly in the areas of health, counselling, psychology, crafts and wildlife.

She has drawn experience from clinical and managerial experience within the NHS as well as medical and humanitarian subjects. She has been a regular feature writer and expert panel member of a national magazine for six years.

Books include: A Guide to Living with Alzheimer's Disease (and associated dementias), The Psychology of Facial Disfigurement; a Guide for Health and Social Care Professionals, When a Medical Skin Condition Affects the Way you Look; A Guide to Managing Your Future, Facing Disfigurement with Confidence, Cross Stitch: A Guide to Creativity and Success for Beginners.
Courses written include: Mental Health and Social Work, Counselling Skills, Understanding and Responding to Substance Misuse, Journalling for Personal Development, Guided Imagery, Stress Management.


Current work includes: Tutor: Courses associated with Creative Writing, Counselling Skills, Psychology, Holistic Therapy, Certified Hypnotherapist and Hypnotension Practitioner. 

Facilitator of Teleconference Groups: Royal National Institute of Blind People (RNIB) 

Trainer (Skills for Seeing): Macular Society 

Reviewer of Books/Information: Macmillan Cancer Support 


Fundraiser: Royal Society for the Protection of Birds (RSPB), Embroidery/Art Groups Facilitator, Board Member

Website Manager: The Strathcarron Project, Coordinator (Delaware & Tennessee) Human Writes




The history of this theory can be traced to a set of early experiments done by Deci showing that extrinsic rewards such as monetary payments can undermine people’s intrinsic motivation for the rewarded activity. This finding was important as it was the first evidence that desired outcomes such as rewards can have the unintended consequence of decreasing intrinsic motivation because they limit people’s sense of self-determination--that is, because people come to feel controlled by the rewards. Over the past 20 years, nearly 100 published experiments have provided additional support for the initial finding of tangible extrinsic rewards undermining intrinsic motivation. The finding was very controversial when it first appeared because it seemed to contradict the prevailing behaviourist wisdom of that time, which maintained that the careful use of rewards (or reinforcements) was the most effective approach to motivation.

This is not to say that tangibles do not have a role in motivating behaviour. There is a massive amount of research in the judicious use of reinforcement methods to increase performance. However a balance between their use and intrinsic motivation is essential in optimising a person’s performance. 



Frederick Herzberg proposed two part theory of motivation – the first part is the Hygiene Theory and the second concerns the Motivation Theory.  Hygiene is the first part of the theory – it includes the company, policies and administration, supervision, working conditions, interpersonal relationships and salary, status and job security.  These factors alone do not lead to higher motivation.  But without them there will be dissatisfaction. 

The second part of the theory relates to motivation.  This concerns what motivates people with regards to what they actually do on the job.   These include achievement, recognition, growth/advancement and interest in the job.  Therefore, all of the factors included by Herzberg are important in their entirety, i.e. without the hygiene factors there will be dissatisfaction which will also reduce motivation.   This lesson will consider tangible rewards and lesson 4 will consider intangible rewards. 

Tangible rewards can be important motivators.  If a member of staff knows that if they do their job well, they will receive certain rewards; it can act as a powerful reinforcer. Tangible rewards include money, benefits, services and goods.

However, money is not the only important factor, so intangible rewards will be considered in the next lesson.  Between 1945 and 1965 The Minneapolis Gas Company carried out a survey on what their potential employees desired most from a job.  The ratings varied slightly between men and women, but the highest factors for both groups were –

  • Security
  • Advancement
  • Type of Work
  • Company – proud to work for.

Factors such as pay, benefits and working conditions were given low ratings by both groups. 

Kovach (1987) found that as an employee’s income increases, money becomes less of a motivator.  This is contrary to the belief that pay is the prime motivator.  However, this should not be regarded as an opportunity to pay employees poorly.

Moneyis however a factor in motivating people.  Reward systems and payments do get results. 

"Money is important"!

​Some have argued that monetary incentives have lost their force.  Peter Drucker (1974) denies this. He argues that anti-materialism is a myth, that in fact, money is taking so much for granted, that is actually acting as a de-motivator. 

“Economic incentives are becoming rights rather than rewards”.

We do live in a monetary motivated world.  If the reward is sufficient, good human relations will improve a team/individual to produce their best efforts.  If the financial reward is insufficient, monetary reward cannot be compensated by good human relations.  Consider professional athletes, many will now play for the highest bidder and the pride of playing for their own country is not often enough.  Professional tennis players are refusing to play Wimbledon as the rewards are not high enough, so money is obviously a motivating factor in sport and business. 

Monetary rewards can take the form of wages, bonuses, discounts and rewards. At the end of each week or month, the member of staff will receive their wages.  However, it is important to consider how their wages are organized.

Overtime - For example, if a person receives the same wages each month, no matter how well he/she has performed, or how many hours they have worked, this can be particularly de-motivating.  Let us say that person A works 50 hours a week, but receives the same wages as person B who works 40 hours a week.  Why bother with the extra ten hours?  In this example, some consideration should be given to whether overtime is to be paid to staff.  It is important to bear in mind, though, that some staff will do overtime to gain more money, but not necessarily produce better or more work.

Bonuses – Another additional payment/reward can be in the form of bonuses.  Staff may be rewarded for hard work in the form of bonuses at the end of the year, month, week, quarter, etc.  Bonuses may be awarded individually to staff. For example, persons A and B worked the hardest so they received 50% of the bonus allowance; persons C and D worked hard, but not so hard, so they received 30% of the allowance; persons E and F received 20%; and the remainder did not receive a bonus. 

Commission payments – Many sales people will receive commission payments on the amount of sales they make. This can be a real financial motivator as staff members are aware that certain sales targets are required to receive certain commission payments. Tiered commission structures are particularly useful in motivating staff, for example, if they reach $10,000 sales in a month, their commission may increase by an additional 5% above the usual amount.

Pension contributions, Health care and Childcare contributions – Many companies make contributions to their employees’ pensions, health care and childcare.  Some companies will provide free healthcare for their employees in health care organizations.  Others will offer childcare within the organization, for example a crèche, or offer vouchers towards child care costs. Whilst these may not be a direct reward, they are a reward for their continued work and employment.

Goods – Goods may be offered as motivating rewards. For example, goods such as holidays may be offered if targets are met.

Services – Services can be offered for staff achieving targets and working hard, including those mentioned above, such as childcare support.


Course Info
How Do Our Tuition Fees Compare?Full time classroom based Further Education Courses - Approx. £5,000 per year - Part-time classroom based Adult Education Courses - Approx. £7.00 per hour - N.B. classroom tuition means you learn at the pace of the class. One-to-one private tuition - from £15.00 per hour - ADL one-to-one tution fees - From £340 per 100 Hour Course = Average of £3.40 per hour - N.B. one-to-one tuition is tailored to your own individual learning availability and pace.
Course StartBegin your learning at any time.
Course Prerequisite None - Our course levels are an indication of the depth of learning you should receive. They do not describe the level of difficulty.
Course Qualification (Study Option A)Endorsed Qualification from TQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation - Completed written assignments and final evaluation per course/module to be taken.
Course Qualification (Study Option B)Certificate of Attainment from ADL - Completed written assignments only - no final evaluation.
Comparative Credits InformationUK Course Credits: 10 - U.S. Credit Hours: 3 - when compared to regulated courses.
Course Duration and DeadlinesCourse hours given are a guide only. You will be encouraged to work at your own pace to learn as much as you can, with no assignment deadlines or end date by which you must complete your course by. You are in control!
Study SupportPersonal tutor/mentor support from industry relevant professionals throughout your whole course. Mentors are contactable by e-mail, telephone and through the Moodle online classroom. They provide assistance with your course material, plus discuss, explain and give advice when needed. They will also mark and grade your assignments, plus provide constructive and helpful feedback vital to your success.
Suitability for Self Employment and Small BusinessesOur courses are ideal for sole traders and small business owners and their staff. Customer confidence in what you can do will determine how successful you are in getting clients. Doing the job right using the correct knowledge and skills, leads to repeat business and referrals to friends, family and work colleagues. Completing one or more of our courses for the service you have to offer, will give you the tools to achieve this and grow your business.
Recognition of Your Course By EmployersWe aim to achieve the correct balance between your qualification being recognised and providing you with the in-depth learning, to empower you to succeed. If you can demonstrate that you have the level of knowledge and transferable skills necessary to an employer, you should stand out from someone who has only received a superficial understanding of what's required - Select study option A when enrolling, so an employer can check the status of the awarding organisation for your qualification on the Ofqual Register.
Recognition of Your Course By UniversitiesAs you will see on our Testimonials page, previous students have used their qualification from us to get into university. However each one will have its own entrance criteria and acceptance may also depend on your other qualifications and experience. We can approach up to three universities on your behalf with details of our course before you enrol, so you will know whether it will be accepted as part of their application process. Please complete our contact form and we will begin the process.
Designing Your Own QualificationBundle up your choice of related courses to form your own qualification. Our Advanced Certificates (4 courses), Diplomas (6 courses), Advanced Diplomas (8 courses) and Higher Advanced Diplomas (12 courses), are used to differentiate between the in-depth knowledge and skills you will acquire in your chosen area of study. e.g. Advanced Certificate in Turf Care Management, which includes individual courses: Turf Care, Sports Turf Care, Turf Repair and Renovation and Turf Grasses.
How Can I Enrol?Online by selecting your study option, learning materials, plus payment option and then clicking the Enrol Now button - By contacting us for an application form - By telephoning us on 01227 789 649 (International: 0044 1227 789 649). Lines open 9am till 5pm Monday to Friday, excluding Bank Holidays and between Christmas and New Year.
How Can I Get a Pro-forma Invoice for my Employer?Contact us with details and we will email your employer an invoice. We will need: employer's name, address, telephone number, email address and contact name. We will also require your name, telephone number, email address, date of birth and the course and code you wish to enrol for.
ACCPH Professional AccreditationAccredited by ACCPH, which allows you to join as a professional member after completion. Membership means you can add the letters MACCPH after your name.
CMA Professional AccreditationAccredited by the CMA - The Complimentary Medical Association. On completion of any qualifying module, you can join as a Fully Qualified Practitioner and be entitled to use the post-nominal latters MCMA after your name. ​CMA Full Membership is a privileged position and the fact that you have been accepted for CMA Membership demonstrates that you have a clear commitment to standards and professionalism. CMA Members in all categories are recognised as the elite in their field.

                       Learn, Progress, Change, Achieve                                                     


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"Fantastic Teacher. Well organised modules. Assignments force me to learn and research more so I can prepare well for exams. I really enjoyed studying via ADL.  I can now continue study at Ulster University which accept my certificate from ADL".    Level 4,  Advanced Certificate in Applied Science,  VSC001,  Stanislawa,  Poland.

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"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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