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Publishing III 100 Hours Certificate Course
Learn About Publishing III
Publishing III course online. Learn how to manage a publishing business. Develop your ability to plan and manage a publishing business. Publishers are continually needing to consider: What to publish? Some establish a limited repertoire of publication activities, focusing on academic books, novels, westerns, romance novels, text and educational books, informative or self-help books or material on specific topics such as health and wellbeing, ostrich farming etc., fashion or gardening magazines, music scores etc. Other publishers will engage in a wider range of activities, publishing books, journals, monographs and newspapers in their different branches. The nature of the publishing enterprise will determine what kinds of texts they will publish, and how they choose which texts to publish. Whilst it can be taken alone, this course is ideally studied as a follow on from Publishing I and II.
Lesson Structure: Publishing III BWR303
There are 7 lessons:
- What to publish?
- Deciding what and how to publish: market analysis, sponsorship, advertising, reader demand, industry support, distribution channels
- Planning a New Publication
- Costing a New Publication
- Resource Management
- Managing physical, human and intellectual resources
- Risk Management
- Legal considerations, insurance, staff wellbeing
- Managing Writers
- Managing Production & Distribution
- Cost, timing, quality control, accuracy
Learning Goals: Publishing III BWR303
- Understand the important considerations that affect the decision of what to publish.
- Prepare a plan for developing and producing a new publication.
- Manage financial requirements for the production of a new publication.
- Develop procedures for management of staff and other resources in a publishing business, small or large.
- Demonstrate insight into the different types of potential risks in a publishing business, including legal, financial and health risks.
- Develop an improved capacity to work effectively with authors
- Develop procedures for the management of production, and distribution of a publication.
Practical (Set Tasks)
- Research the kinds and styles of works produced by three different book publishers;
- List market research strategies that a publisher might use to decide which proposal to develop;
- Research the percentage of publication given to advertising and graphics in three e-zines or books;
- List the information that a publisher might want to research before either (i) commissioning a new children's book (choose the topic), or (ii) starting up a new magazine aimed at 8-12 year old children
- Investigate the costs involved in cash and/or in resources in producing a particular publication
- Write up a budget for the publishing of one issue of a local newsletter in two colours
- Identify factors that contribute the very different retail prices of books and magazines
- Prepare a draft business plan for a publishing business of your choice.
- Investigate insurance policies that would be relevant to the publishing industry
- Define publishers' responsibility in regards to copyright
- Explain how a publisher would find a freelance writer and the process for contracting them
- Briefly explain the importance of a photo library.
- Track the process of a best seller and collect information on the marketing/advertising/selling process
- Writedifferent procedures which would be relevant to management of the production and distribution of a new e-zine, new magazine or new industry newsletter.
Assessment is based on a combination of completing all assignments and sitting for a final short one and a half hour exam, in your own location.
If you don’t cope well with exams then you may elect to undertake a project instead. This is a popular option.
In addition, most modules have a Set Task at the end of each lesson placed before the assignment. This is an opportunity to undertake practical work to help you acquire knowledge and skills and practical experience. This ADL feature is an added bonus not found at most online schools. Set Tasks are not required for assessment.
Some courses also have optional Self-Tests which are available on our online learning platform. These are not available by correspondence or by USB, and do not form part of your overall grade.
How our courses work
- Choose Your Learning Method
You choose how you would like to receive your course material, i.e., Online, USB or Correspondence. The choice is yours. You may also work on online or offline.
- Tutor Allocation
Every student is assigned their own dedicated tutor who is an expert in their subject area. They provide as much or as little individual contact as you require. You can contact your tutor whenever you need – your hours are not limited.
- Feedback and Assignments
Tutor Feedback is an essential component in helping you understand the subject matter. Tutor feedback is given in the form of notes written on the assignment. We encourage you to contact your Tutor where help with clarification and understanding of course material may be required.
Your assignments are located at the end of each lesson. You submit them for marking whenever you are ready. There is no time limit.
- Set Tasks and Self-Tests
Most modules have a Set Task at the end of each lesson before for the assignment. This is where you get the opportunity to undertake practical work to help you acquire knowledge, skills and practical experience. Many modules also have short Self-Tests.
Once all assignments have been completed you may then elect to sit for a one and half hour exam in your own location. If you prefer not to take the exam you do have the option to undertake a project instead.
Once the exam or project part of the course is completed, your Certificate is then processed. Please allow approximately 4 weeks for this.
- Design Your Own Qualification
ADL offers students the flexibility to self-design their own qualification – bundling together a combination of 100-hour modules into a qualification higher than a certificate.
What your tuition fees include
- All Course Material via Online, USB or Correspondence
- Assignments Marked
- Professional Tutor Feedback
- Set Tasks - Practical Exercises to help you develop skills
- Self-Tests – multiple choice questions at the end of lessons in most modules
- Unlimited Personal Tutor Support – via our student classroom
- Committed and Friendly Admin Support – vital to your success
- ADL Ebook where relevant
- All ADL Exam or Project fees (exception RHS exams)
- Qualification Certificate
- Official Transcript with assignment grades
- Student Manual
- Academic Writing course (optional - 10 hours only)
- Critical Thinking course (optional - 10 hours only)
- Job Seekers Careers Guide
- Study Tips on How To Study Better
- Career Counselling by ADL Staff
- CV Writing Help, Tips and Advice