Consumer Behaviour

This IEAC Accredited Course covers Consumer Behaviour, which is also known as Marketing Psychology, is concerned with understanding people’s purchasing behaviour and applying your understanding to advertising, marketing and ultimately the selling of products or services.

The course covers 6 extensive lessons, that help you understand how consumers think and how to ensure this benefits your business’ marketing plans and ultimately your bottom line. Once you have an understanding of the complex world of consumers and the psychology behind why people make a decision to purchase a particular product, you will be able to make more informed marketing decisions.

This course is ideal for entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

There is a final assessment that can be undertaken at any time, day or night; and you will be awarded a coveted: IEAC (International Education Accreditation Council) Certificate, which will have your name on it, including full course details.

THE LESSONS IN THIS COURSE COVER THE FOLLOWING:

LESSON 1: WHAT IS MARKETING PSYCHOLOGY?

An Overview
Roles in Marketing Psychology
Qualifications and Jobs
Applications of Marketing Psychology
Myths About Marketing Psychology
Future Directions
Review What You Have Been Learning

LESSON 2: WHO WE SELL TO – UNDERSTANDING THE CONSUMER

Principles of Marketing Psychology
The Buying Process
Target Market
Geographic
Demographics
Psychographics
Other Influences on Consumers
What We Sell
Review What You Have Been Learning

LESSON 3: PSYCHOLOGY OF CONSUMER BEHAVIOUR

Introduction
Gestalt Principles of Perception
The Iceberg Principle
The Dynamic Principle
Emotions and Buying Behaviour Response
The Meaning of Colours
Review What You Have Been Learning

LESSON 4: MARKET RESEARCH TECHNIQUES

Introduction
Gathering Data
Testing Products
Testing Advertisements
Market Segmentation
Review What You Have Been Learning

LESSON 5: WHERE WE SELL

Shops
How People Purchase Stock Items
Online
Tips on Where to Sell
Review What You Have Been Learning

LESSON 6: ADVERTISING AND MARKETING – HOW WE SELL

Ethics of Advertising and Marketing
Review What You Have Been Learning

FINAL ASSESSMENT

HOW OUR COURSES WORK:

•    Enrol any time of day or night.
•    Start studying immediately or later (as you wish).
•    Upon enrolment, you will receive an email containing your “Username” and “Password”
•    Help desk – Contact us via email: info@homestudy.co.uk or call: + 44 (0) 1227 789 649
•    There are automated self-assessment tests at the end of each lesson.
•    At the end of the whole course, you are presented with an automated examination.
•    Gain a 60% pass and receive an: IEAC (International Education Accreditation Council) Certificate.