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Marketing 600 Hours Diploma
Learn About Marketing
Diploma in Marketing course online. Marketing is the art of convincing. It goes beyond just selling, and requires an open and trustful relationship, even in that short period of time when the sale happens, between salesperson and client. Learn the basics of the art of marketing in this certificate.
A successful career in marketing relies on the most suitable training. Although confidence, organization and good social skills are an asset, online education will be the ultimatum for success. This distance-learning course provides you with a solid base for having a career in marketing, either on your own or under a business. The right combination of knowledge, skill and character will always be in high demand; so if you require the skills and knowledge this course is the step towards the right direction. Most business want to sell more; and all too few who can aid them. Skilled marketers are going to always be in supply.
Learn to offer goods and services. Learn to understand the customer and what persuades them to buy and what persuades them to discard what you are offering. Understand to appreciate delivery systems and manage marketing so you are not selling above or below your capacity to aid the custo
The Diploma in Marketing requires successful completion of 4 modules selected from the following 6 modules: (includes completing all assignments and appropriate exams)
Lesson Structure: Diploma in Marketing VBS002
CORE MODULES: These modules provide foundation knowledge for the Diploma in Marketing
- E-Commerce BIT100
- Advertising & Promotions BBS202
- Management VBS105
- Project Management BBS201
- Event Management BRE209
- Sales Skills VBS108
Each lesson culminates in an assignment which is submitted to the school, marked by the school’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
ELECTIVE MODULES: In addition to the core modules, students study any 2 of the following 5 modules
Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.
There are eight lessons in this module as follows:
- Introduction: What is e-commerce, scope of e commerce. E commerce problems & advantages, security, using the internet, contract law, How different electronic payment systems work (eg. credit card, bank transfer etc)
- Success & Failure: What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
- Promotional Strategies: Internet differences; Internet code of conduct, marketing management, target marketing, categories of url’s (search engines, ffa’s, directories etc)
- Optimizing Web Site Potential: Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
- Increasing Web Site Exposure: Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
- Automating Supply of Goods, Services and Cash flow: Ways to process payment; Ways to supply goods or services.
- Managing Constant Change: Ways to keep information up to date, Resource Planning, Information Currency vs Cash Currency, etc.
- Dealing with E Commerce Problems: Learning from mistakes (others & yours)
2. Advertising and Promotions
- Analysing the Market
- Target Marketing
- Display and Display Techniques
- Advertising and Promotions Strategy
- New Product Development
- Sales Techniques – General
- Writing Advertisement
- Electronic Marketing -Telephone & Email
- Direct Mailing
- Exhibitions & Shows
Make sure your management style is grounded in the ‘tried and true’. This course outlines management theories and procedures, problem solving and decision making tactics, staff management, and more. Developed by professionals with a substantial amount of industry experience, it is the perfect foundation for a successful career. There are 6 lessons as follows:
- Introduction & Organizational Structures
- Management Theories & Procedures
- Problem Solving & Decision Making
- Management Styles & External Influences
- Employing People & Interview Skills
- Staff Management
4. Project Management
Project Management is an invaluable tool used in all industries, and in all sorts of situations. It is relevant to a diverse range of projects, including technical, human resources, marketing, and more. This is a compressed version of a much longer course, so it is highly informative, and great value for money. It was developed by highly qualified professionals, with years of experience in their respective fields. There are nine lessons as follows:
- Understanding what project management is, and what its applications might be.
- Project Identification
- Identification and defining projects which need management.
- Project Planning
- Developing a strategy and framework for the plan.
- Project Implementation
- Managers duties during implementation, developing a Preparation Control Chart,
- Regulating implementation.
- Project Completion & Evaluation
- Dangers in this stage, Steps in Project completion, Declaring a project sustainable,
- Developing an evaluation method.
- Technical Project Management Skills
- Preparing a proposal, budget control/management, steps in drawing up a
- post project appraisal.
- Leadership Skills
- Styles of leadership, leadership principles and methods.
- Improving Key Personnel Skills
- Listening skills, Negotiation skills, Conflict management.
- Major Assignment
- Developing full documentation for a project.
5. Event Management
This is a course designed to develop knowledge and skills in the planning and management of special events including gallery openings, festivals, exhibitions and sporting events. It is also a very good starting point for people thinking in developing an Event Management career and wanting to try the waters first. There are 9 lessons as follows:
- Scope and Nature of Event Management
- Developing the Concept
- Physical an Human Resources
- Project Logistics
- Marketing an Event
- Financial Management
- Risk Management
- Staging the Event
- After the Event
6. Sales Skills
There are twelve lessons in this course; as outlined below:
- Presentation and selling: Personality. “Never judge a book by its cover.” A wise old saying! but people who buy do make judgements especially about sales people. Dress and grooming are top priority in selling. As well you must learn how to develop a selling personality.
- Communication and Conversational selling: Learn the art of written and verbal communication in easy to understand terms.
- Marketing (Buyer analysis and motivation): Presentation of products to consumers and motivating them to buy.
- Management (Hierachy): Dealing with upper management; learn how to get your point across. How to be assertive and positive when dealing with your superiors.Helping the Product Sell Itself
- Know your product and pre planning: Through observation, reading and listening get to know your products (pre planning is essential in today’s complex society).
- Selling made as simple as A B C: The procedure of selling.
- “The Opening” (getting the attention of the buyer): Creating the right atmosphere for a sale to take place.
- “Closing a Sale” (overcoming objections): Buyers will tend to look elsewhere unless a salesman can close a sale in an appropriate amount of time. Learn the secrets.
- Stress Management: Learn the art of relaxation through stress management techniques.
- The Law and Selling
- Report Assessment Writing: Salespeople need to have the ability and skill to write a condensed and accurate report on which management will comprehend and act upon.
Please see lesson titles for your learning goals.
Practical (Set Tasks)
The Fist Step in Marketing is to Find Customers
The way in which you find customers is currently changing; and is likely to keep changing.
The internet brought about massive changes, starting in the 1990’s, by connecting people around the world in ways that they had never been connected before. The market for products and services is, therefore, a global one. Obviously this will depend on the product or service you are selling. If you are selling a cleaning service, then you are not really going to travel from the UK to China to clean someone’s house. But if you are a cleaning company who is setting up franchises, then you may offer services throughout the world through your franchisees. So it is important to consider what your actual market is. Think – you are a book seller. Because of postage charges, you decide to only sell to people in your country of origin, but how many customers does that mean you lose? If you are able to charge more for postage or able to absorb that postage cost, then you have increased your potential customer based by thousands or maybe millions.
It is important to realise that those marketing changes which started a couple of decades ago are continuing, and there is no certainty as to how you should be finding customers in the future. Look at the current use of facebook and other social networking sites! Many big businesses, such as Ford, currently use their facebook page to advertise their products.
The only thing that is constant about finding customers is that you need to be visible to people who are potential buyers.
How Can You Become Visible?
- Exhibitions and Shows – There are many different shows that are industry focused, such as the shows relating to farming, horticulture, education and so on. Then
there are more general exhibitions and shows, where firms may rent a stall. For example, a firm selling boots or wellies may hire a stall at a gardening show.
- Posters or Billboards in Public Places – These are obviously costly, depending on where the poster is displayed, but are still used regularly by many larger
companies. There are many different opportunities for this now. For example, you can often hire smaller billboards in public toilets, bus stations and so on.
- Newspapers and Magazines – Advertising in newspapers and magazines still occurs, but can be costly. There are other ways to make a firm visible in
newspapers and magazines such as by sending press releases about something interesting that has happened which will increase public awareness of
your firm. For example, donating to a charity, a member of staff having their head shaved for charity, opening a new shop, the fact that the firm has been running for a year etc.
- Books – Depending on your business, some firms will make use of books to increase consumer awareness of their products. For example, a life coach
may write an ebook or book about life coaching, where they also will list their own website. People buying the book will also become aware of their life coaching business.
- Web Sites – Most firms today have a website (or more than one) as a way to advertise their products. BUT it is important to ensure that the website is visible
to potential customers. It is no good spending thousands on a brilliant website that the customer does not see because it does not come up in internet searches.
We are not going to discuss optimising websites here, but any business that has a website should ensure that they are aware of how to optimise their site to
encourage potential customers.
- Social Media/Social Networking – We have already mentioned that social media and social networking sites are used more and more by businesses. This is
obviously a current trend and could change as rapidly as it has started. But as any good business person will tell you, it is important to ride those trends and make
use of social networking sites to attract potential customers.
- Word of Mouth/Recommendations – These are a good way to attract potential customers. Some firms will artificially create these forms of recommendations.
For example, if you recommend us to a friend and they purchase something from us, we will give YOU a 10% discount on your next purchase.
- Sponsorships – Firms may sponsor events, such as sporting events, fashion events and so on, as a way to get their name known. Firms need to be careful how
they do this. They want to ensure that their name is linked with something that is appropriate. For example, a stockbroker may sponsor a ballet to present the
image that they are cultured, perhaps wealthy, classy and so on. Any business will have to think carefully about the type of event that they sponsor to ensure
that it is good for their image.
- Television – Television advertising can be cheap at certain times and on some channels. The cost varies depending on the time an advert appears, what
channel it is on, what programme it is being seen during and so on. Again, it is important to ensure that your product is advertised alongside a suitable
television programme. Psychologically, people will tend to link two events, so the stockbroker and the ballet may become linked in a person’s mind. So if
you sell alcohol and advertise in a programme about deaths relating to alcohol, you may actually lose potential customers, when they link these two things
together in their minds.
- Radio – It is also possible to advertise on the radio. Again, you need to be aware of when and how it is being advertised.
- Mail-Outs or Letter Box Drops – This can be a useful way of sending out information to potential customers and asking them to contact you for more
information, offering discount vouchers for people who come to your restaurant, telling people about a new hairdresser in the area, and so on. These can be
very effective. For example, if you are a new restaurant in a local area, then doing a mail drop to people in the town may be a good way to get new business,
but it depends on your business. If you are a seller of odd shoes for people who have different sized feet, there may be a massive global market, but in your
local town, there may actually only be five potential customers, so doing a mail drop to 10,000 people may not actually be worthwhile. So again, it depends
on what and how you are selling.
- Brochures/Catalogues – Brochures and catalogues can be a good way to get people to look at your products. ‘Next’ in the UK have clothing shops throughout
the country, but they also have the ‘Next Directory’, which is delivered to people’s homes and offers more products, such as electrical goods, furniture, toys and
so on. With the directory, they are able to offer more products than they can in store, whilst also trading on the name of their high street shops.
- Merchandising (eg. mugs, coasters, calendars, clothing, or anything else with your business on it) can be a good way to advertise your product. A peanut and
crisps firm may send out calendars to pubs, as a constant reminder to the person who orders the snacks, that they offer peanuts and other pub snacks.
The way in which you are able to be visible in the world of marketing is going to keep changing as technology develops, media evolves and trends change.
Assessment is based on a combination of completing all assignments and sitting for a final short one and a half hour exam, in your own location.
If you don’t cope well with exams then you may elect to undertake a project instead. This is a popular option.
In addition, most modules have a Set Task at the end of each lesson placed before the assignment. This is an opportunity to undertake practical work to help you acquire knowledge and skills and practical experience. This ADL feature is an added bonus not found at most online schools. Set Tasks are not required for assessment.
Some courses also have optional Self-Tests which are available on our online learning platform. These are not available by correspondence or by USB, and do not form part of your overall grade.
How our courses work
- Choose Your Learning Method
You choose how you would like to receive your course material, i.e., Online, USB or Correspondence. The choice is yours. You may also work on online or offline.
- Tutor Allocation
Every student is assigned their own dedicated tutor who is an expert in their subject area. They provide as much or as little individual contact as you require. You can contact your tutor whenever you need – your hours are not limited.
- Feedback and Assignments
Tutor Feedback is an essential component in helping you understand the subject matter. Tutor feedback is given in the form of notes written on the assignment. We encourage you to contact your Tutor where help with clarification and understanding of course material may be required.
Your assignments are located at the end of each lesson. You submit them for marking whenever you are ready. There is no time limit.
- Set Tasks and Self-Tests
Most modules have a Set Task at the end of each lesson before for the assignment. This is where you get the opportunity to undertake practical work to help you acquire knowledge, skills and practical experience. Many modules also have short Self-Tests.
Once all assignments have been completed you may then elect to sit for a one and half hour exam in your own location. If you prefer not to take the exam you do have the option to undertake a project instead.
Once the exam or project part of the course is completed, your Certificate is then processed. Please allow approximately 4 weeks for this.
- Design Your Own Qualification
ADL offers students the flexibility to self-design their own qualification – bundling together a combination of 100-hour modules into a qualification higher than a certificate.
FREQUENTLY ASKED QUESTIONS
Due to our years of experience and wide range of online courses, here are a list of our FAQs and Answers asked by Students.
Q. Do I need to buy text books?
A. No, you are not required to purchase expensive text books for any of our courses, since each module has been written by highly qualified tutors and writers, and our courses are updated on a regular basis, adding new information, methods and knowledge. You are supplied with all “essential” references. Extra books are always useful though, especially for special projects. Tutors will advise you what to buy if you decide you would like to have extra reading material, but it is not essential. Check out our eBookstore if you’re looking for a starting point.
Q. What sets the Academy apart from other institutions?
A. A unique feature of our courses is that we combine knowledge of the subject matter with practical tasks (set tasks, found at the end of each lesson). So you get to do practical components in each lesson. The benefits of this approach are immense: – your skills and knowledge are developed to a much higher level not normally found at other distance learning institutions.
Q. How do the practical exercises (set tasks) work?
A. The practical component of each lesson can be in the form of : Field Research, Networking and Analysis, Conducting Surveys, Growing, Collecting, Photographing and Processes.
Q. Can I pay by instalments?
A. Yes, you can view all available payment options here.
Q. Are there any hidden costs?
A. There are no hidden extras – the tuition fee covers all course material, unlimited tutor support, assignment marking/feedback and any text books where specified and exams. The only extras are for the public examinations fees for the ICB Bookkeeping course and the RHS (Royal Horticulture Society) exams.
Q. Are your courses up-to date?
A. Our courses are continually updated. The course content is rapidly updated and improved without the red tape and bureaucracy experienced at other educational institutions.
Q. Do you have a Cancellation policy?
A. We have a cancellation policy that is fair and equitable. For further details please click here.
Q. What Recognition do you have?
A. The Academy for Distance Learning has various forms of recognition:
These include TQUK (Training Qualifications UK) – an Ofqual Awarding Organisation – ADL is an approved TQUK Centre.
IARC – International Approval Registration Centre, approved member. Accredited Training Provider for ICB (Institute of Certified Bookkeepers) and Approved Distance Learning Provider for the RHS (Royal Horticultural Society) and many more. Our graduates come from many parts of the world and have used our qualifications for successful employment and progression onto higher education. To view our full list of recognition and memberships please click here,
Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.
Q. Why should I enrol with the Academy for Distance Learning?
A. Here at the Academy our students are our priority – we treat every student as a unique individual. This philosophy allows us to nurture those who are “slow and steady” learners rather than letting them fall through the cracks, while catering for those who are in a hurry to complete.
Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.
Q. Completing the course- how long will it take?
A. Completion of modules varies from student to student. Many factors come into play such as work commitments and family life- there are always distractions. Some students work quicker than others. For a 100 hour module many students will take up to 3- 6 months, others take less time and some are even longer. It’s all up to you. There is no pressure to complete or deadline to finish. Naturally, longer courses will take more time.
Q. What learning formats are there?
A. Your enrollment comes with the Online Classroom study option by default. For a small additional cost you also have the options of USB or Correspondence.
USB: Your course is sent to you on a USB stick, so that you can carry it in your pocket. Ideal for those with unreliable internet connections. This option is an additional £5/module
Correspondence: You download the course content and then print your own copy to your requirements. You can then bind the lessons to suit your needs.
Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a project instead of sitting the exam) – the choice is yours – you sit for the exam in your own location, or you can visit us in Canterbury, England to sit the exam if want to. Exam fees are included in the tuition fee you paid. You can read more about the examination process here. At the end of each lesson, there is an assignment. You submit it to the academy who then submits it to the tutor for marking, comments and feedback. Our policy is to have a grade for you within 5 to 7 days.
Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons there would be 10 assignments. The number of lessons per module varies from module to module. See the course content from our website for further details.
Q. When do I have to hand in my first assignment?
A. There is no deadline for handing in the first assignment. Submit when you are ready. There are some students who hand in assignments within the first couple of weeks of enrolment – while there are others who submit their work 6 months later. It’s all at your own convenience to suit you. Everyone has different work and home commitments and we cater to these needs.
Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country; however, there may be an additional expense. We can appoint an appropriately qualified person anywhere to work through curriculum documentation supplied by us, to satisfy the requirements set down in a course.
Q. What qualification will I receive?
A. For individual modules, you would receive a Certificate (providing you complete all assignments and the exam). If you just want to complete the assignments only, then a Letter of Achievement would be awarded. For more details on qualifications awarded please click here.
Q. Is there a next level to progress to?
A. Yes – you can progress from one module to a combination of many modules and to higher qualifications i.e. Advanced Certificates, Diplomas and Higher Advanced Diplomas. Read more about course levels here.
Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to design your own diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. It’s a very popular option and widely used by many students. You quite simply choose the appropriate number of related modules needed to complete the qualification and submit them to us for approval as a custom diploma.
Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of a 100-hour Certificate course and providing all assignments and exam have been completed, you will receive a Certificate and Transcript. The Transcript will list your GPA. Each 100-hour module is worth 3 credit hours.
Q. Do I have to sit for an exam?
A. Exams are optional but need to be undertaken in order to receive the Certificate or higher qualification. Exams are one and a half hours long. You appoint an adjudicator (subject to our approval) to supervise the exam. You sit for the exam in your own location. Its that simple.
Q. I don’t cope well with exams – what can I do?
A. If you feel you don’t cope well with exams you may elect to undertake a Project (set by the tutor) instead of sitting the exam. Many students prefer this option as they find researching the material for the project sharpens their research skills.
Q. If I don’t sit for the Exam do I still get a qualification?
A. If you don’t sit for the exam but complete the project alternative, you will still receive your endorsed qualification. If you don’t sit for an exam or complete a final project, providing you have completed all the assignments you will be awarded a Certificate of Achievement.
Q. Do I have to sit for the exam at the Academy?
A. No – whilst you are more than welcome to come to our location in Canterbury, U.K. and sit the exam in our classroom; the more popular option is to sit for the exam in your own location. You appoint an adjudicator to supervise the exam. Click here for more information on that process.
Q. Our tutors – who are they?
A. We only employ tutors who have are currently active in their industry with at least 5 years of real-world experience. Not only are they highly qualified but also experienced, knowledgeable, and professional- experts in their chosen fields from all parts of the world.
Q. Can I contact my tutor at any time?
A. Yes- you have unlimited access to tutors. We strongly encourage students to develop a dialogue with their Tutor. This is why we encourage students to submit their first assignment fairly quickly at the beginning of the course.
Every Academy student is assigned a tutor who supports you throughout your course and beyond. Your tutor is there to guide and facilitate your learning and provides as much or as little individual contact as you would like. When you submit your coursework the tutor will give you feedback that helps you develop your ideas and provides motivation. For those who do like to have interaction with other students, the ADL discussion forum connects you to students from all over the world.
Q. How do I contact my tutor?
A. You have direct contact with your tutor by email through the Online Classroom. Alternatively, you can write, fax, email, or phone the academy. Leave a message if your tutor isn’t available and they will phone, write or fax back; whatever suits you.
Q. If I don’t understand a question or a lesson may I contact the tutor?
A. You may contact a tutor as often as you like. There is no additional charge or restriction on this service. Contact can be made via the Student Zone, email, or by phone.
Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.
What your tuition fees include
There are no hidden extras
FAQ - RHS Theory Qualifications
If you require further details about any of the RHS industry recognised qualifications please, call one of our friendly RHS Course Advisors on +44 (0)1227 789 649 or email: firstname.lastname@example.org
Q: When can I Enrol/Start My RHS Course With ADL?
A: Anytime, Anywhere. There are no enrolment deadlines.
Q: I live Overseas. Can I Study From Overseas?
A: You can study any of the RHS theory qualifications overseas. All courses are offered in English. You will need to email RHS Qualifications direct to arrange sitting for your examination overseas.
Q: Is There a Time Limit for Completing an RHS Qualification?
A: At present there are no time limits. However, RHS is contemplating in the future, the introduction of course time-lines.
Q: Are There Any Entry Requirements (Pre-Requisites)?
A: The RHS Theory courses do not require prerequisites, previous experience or any knowledge of horticulture. You just need passion for all things horticulture.
Q: What Course Should I Start With First? I Am New To RHS Qualifications.
A: We highly recommend that you start with Level 2 – Principles of Garden Planning, Establishment and Maintenance.
Q: What Does ADL Course Material Include?
A: Includes Power Point Presentations, Videos and written course lessons.
Q: When Do Exams Take Place?
A: Exams are held on fixed dates in February and June of each year. You should register as a candidate at least 3 months before these dates, so please do not leave exam registration to the last minute
Q: Where Do I Take My Exams?
A: UK: You take the exams at the RHS Wisley Centre, located between Cobham and Ripley in Surrey or at other authorised RHS centres around the UK.
Overseas: please email RHS qualifications direct for centre information.
Q: Exam Pass Marks?
A: Module – pass 50%. Commendation 70%.
Qualification: 50% pass for all modules.
Commendation awarded for all modules.
Each question carries a value of 10 marks.
Q: I’m Not Happy With My Exam Results?
A: You have the opportunity to re-sit your exam at the next opportunity.
There are no restrictions on the number of re-sits you can take. The highest mark you achieve will remain.,