Call us: +44 (0)1227 789 649 - Monday to Friday 9am to 5pm
Marketing Psychology 100 Hours Certificate Course
Learn About Marketing Psychology
Marketing Psychology course online. What makes someone buy a product? How can you utilize this in your business? When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind. This is a basic introduction course to understanding the human mind when buying a product.
Lesson Structure: Marketing Psychology BPS107
There are 8 lessons:
- People as Consumers
- Scope and nature of marketing
- Reasons for marketing
- Types of customers: loyal, discount, needs based, wandering, impulse
- Economic, economic, personal, apethetic shoppers
- Understanding reward options: rational, sensory, social, ego satisfaction
- Influence on customers
- Physical factors
- Consumer problems
- Behavioural intention
- Market Segmentation
- Psychological segmentation
- Segmentation by usage
- Segmentation by benefit
- Global segmentation
- Entry into foreign markets
- Total Product concept
- Personal influences
- Diffusion of new products
- Internal Influences Perception & Personality
- The senses: vision, hearing and smell.
- Multi sensual marketing
- Thresholds of awareness
- Sensory adaptation
- Selective perception
- Perceptual distortion
- Perceptual cues
- Gestalt psychology
- The Phi phenomenon
- Subliminal perception
- Product image and self image
- Personality theory and application to marketing
- The MMPI
- The TATT
- The Rorschach Ink Blot Test
- Non Freudean and Freudean theories
- Self theory
- Self image marketing
- Trait theory
- Brand personality
- Relationship segmentation
- Internal Influences -Motivation and Awareness
- Behavioural approach
- Classical conditioning
- Operant conditioning
- Cognitive approach
- Memory and marketing
- Maslow's heirachy of needs
- Different motivations
- Antecendents of involvement
- Properties of involvement
- Outcomes of involvement
- Specific needs
- Unconscious motivation
- Creating needs
- Social Influences
- Understanding society
- Family influences
- Family changes
- Family lifecycle
- Institutional affects
- Consumer socialisation
- Family consumer decisions
- Conflict resolution
- Changing roles
- Social and developmental influences
- Influences on children
- Marketing and advertising
- Small groups, Formal and informal groups
- Membership aqnd reference groups
- Reference groups and consumer behaviour
- Variability of products
- Differences in consumer susceptibility
- Influence of social class
- Marketing and Consumer behaviour
- Cultural influences, communication, ideals and actualities
- Differences in culture: sub cultures, ethnicity, changes in culture
- Why study the consumer
- What is a consumere
- History of consumerism
- Changes in consumer experience
- The supplier
- Business ethics
- International ethics
- The market place
- Consumer action
- False and deceptive advertising
- Methods of false advertising misrepresentation, insufficient details, price based methods etc
- Communication and Persuasion
- Attitudes and the concept of attitude towaHow attitudes form
- How attitudes are changed
- Practical applications for marketing
- Message evaluation and selection
- Message execution
- Celebrity testimonials
- What words sell
- Deciding to Buy
- Making a decision
- Rational decisions
- Heuristic Procedures
- The decision making process -steb by step
- Trend toward home shopping
Please Note: Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Learning Goals:Marketing Psychology BPS107
- Identify different categories of shoppers.
- Describe the key concepts of Market Segmentation
- Determine the role of perception and personality in the marketing process
- Determine the factors that motivate a consumer toward a purchase
- Define how social factors influence a consumers behaviour
- Discuss consumerism in the context of marketing.
- Determine the factors that influence consumer attitude and marketing communication and persuasion.
- Apply the concept of multi element buying decisions.
Practical (Set Tasks)
This Course is Taught By:
Licentiate, Speech and Language Therapy, UK, Diploma in Advanced Counselling Skills.
She has been a clinician and manager of health services for fifteen years, and a trainer for UK-based medical charities, focusing on psychosocial issues, mental health disorders, and also the promotion of communication skills for people in helping roles. As a freelance writer, she contributes articles for magazines, has written four published books, and has written course material on coaching and counselling related fields.
Assessment is based on a combination of completing all assignments and sitting for a final short one and a half hour exam, in your own location.
If you don’t cope well with exams then you may elect to undertake a project instead. This is a popular option.
In addition, most modules have a Set Task at the end of each lesson placed before the assignment. This is an opportunity to undertake practical work to help you acquire knowledge and skills and practical experience. This ADL feature is an added bonus not found at most online schools. Set Tasks are not required for assessment.
Some courses also have optional Self-Tests which are available on our online learning platform. These are not available by correspondence or by USB, and do not form part of your overall grade.
How our courses work
- Choose Your Learning Method
You choose how you would like to receive your course material, i.e., Online, USB or Correspondence. The choice is yours. You may also work on online or offline.
- Tutor Allocation
Every student is assigned their own dedicated tutor who is an expert in their subject area. They provide as much or as little individual contact as you require. You can contact your tutor whenever you need – your hours are not limited.
- Feedback and Assignments
Tutor Feedback is an essential component in helping you understand the subject matter. Tutor feedback is given in the form of notes written on the assignment. We encourage you to contact your Tutor where help with clarification and understanding of course material may be required.
Your assignments are located at the end of each lesson. You submit them for marking whenever you are ready. There is no time limit.
- Set Tasks and Self-Tests
Most modules have a Set Task at the end of each lesson before for the assignment. This is where you get the opportunity to undertake practical work to help you acquire knowledge, skills and practical experience. Many modules also have short Self-Tests.
Once all assignments have been completed you may then elect to sit for a one and half hour exam in your own location. If you prefer not to take the exam you do have the option to undertake a project instead.
Once the exam or project part of the course is completed, your Certificate is then processed. Please allow approximately 4 weeks for this.
- Design Your Own Qualification
ADL offers students the flexibility to self-design their own qualification – bundling together a combination of 100-hour modules into a qualification higher than a certificate.
What your tuition fees include
- All Course Material via Online, USB or Correspondence
- Assignments Marked
- Professional Tutor Feedback
- Set Tasks - Practical Exercises to help you develop skills
- Self-Tests – multiple choice questions at the end of lessons in most modules
- Unlimited Personal Tutor Support – via our student classroom
- Committed and Friendly Admin Support – vital to your success
- ADL Ebook where relevant
- All ADL Exam or Project fees (exception RHS exams)
- Qualification Certificate
- Official Transcript with assignment grades
- Student Manual
- Academic Writing course (optional - 10 hours only)
- Critical Thinking course (optional - 10 hours only)
- Job Seekers Careers Guide
- Study Tips on How To Study Better
- Career Counselling by ADL Staff
- CV Writing Help, Tips and Advice