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Marketing Systems 100 Hours Certificate Course
Learn About Marketing Systems
Marketing Systems course online.
Learn and understand how to apply the principles of marketing in a changing world, whether nationally or internationally. The same principles also apply at the local level.
New to marketing? This course is an excellent starting point to begin to understand how important marketing is to any business, organisation. This is probably the first marketing course you should do if you have not studied marketing before.
The course content will help you make better decisions and choices when it comes to deciding where, how and when to market your goods and services.
The course can be studied as an individual Certificate course or become part of a much bigger qualification.
There are 10 lessons:
1. Marketing Systems
- What is a marketing system
- Choosing the right system
- Types of customers
- Pure competition
- Monopolistic competition
- Internet marketing: demographics, promotions, targeting internet users
- Supply systems
2. Retailing Systems and Strategies
- Types of retail systems: shops, markets, traveling salesmen, pyramid schemes, shows, telephone sales, etc
- Retail life cycle
- Factors influencing retail strategy
3. Wholesale Systems and Strategies
- Self marketing
- Regulated systems
- Independent intermediaries
- Manufacture owned intermediaries
- Agricultural marketing legislation and marketing boards
- Livestock selling systems -case studies
4. Product Presentation and Packaging
- Specialist marketing services: packaging, labelling, display, signs, public relations
- Principles to follow when buying
- Selling: credit or cash?
- Personal service, mail order or self service?
- Shop layout
- Packaging and labelling
5. Negotiation Skills
- Understanding customers and markets
- The local environment
- Personal selling skills
6. Marketing Organisations
- Distribution enterprises
- Advertising agents or departments
- PR enterprises
- Sales enterprises
- Marketing tasks : Market research, Merchandising, Promotion, Transport, Records
- Marketing strategies
7. International Marketing I
- Why enter the international marketplace
- Alternative ways to trade internationally
- Degrees of export marketing
- Significance of the internet
8. Analyzing the Market Market analysis
- Trend analysis
- Market research
- Analysing the Market
- The Marketing Mix
9. Marketing mix and checklist
- Strategic planning
- Tactical planning
10. International Marketing II
- What countries
- Restrictions to international marketing
- Economic communities
- Market entry strategy
- Implementing a strategy
- PBL project
Please Note: Each lesson culminates in an assignment which is submitted to ADL, marked by ADL’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Learning Goals: Marketing Systems BBS303
- Explain the difference between the consumer market and other markets.
- Draw a chart showing the market channels followed by a product or service.
- Explain the differences between retailing and wholesaling.
- Explain procedures, stages and concepts involved in retail marketing a product.
- Explain the wholesale marketing system of this business.
- Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
- Suggest alternative ways that products might be packaged and presented in the retail situation.
- Assess the marketing performance of two different companies.
- Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
- Explain procedures, stages and concepts involved in the marketing internationally of a product.
- Suggest a product or service which you think has potential for marketing in another country.
- Write a report on the marketing profitability of a business.
Practical (Set Tasks)
Wholesale Systems and Strategies
Wholesaling involves selling products to retailers who then sell on to the end users (the public). Primary production and manufacturing industries (or their agents) commonly sell products on a wholesale basis.
Wholesaling strategies would need to be decided upon depending on the business’s strategy and this would depend upon the consumers, the brand identity, competitors and price as to how you decide to approach wholesale systems. Costs, efficiency’s and the size of the target audience is also another consideration toconsider here.
Producers of goods in many industries commonly sell their products at a discounted price to retailers using the following strategies:
If a business is large (or profitable) enough, or an industry appropriately structured, the producer may retail their own products. For example, wholesale plant nurseries frequently sell their plants direct to the retail nurseries. These might be sold from the back of a truck calling on retail nurseries, or perhaps by taking orders over the phone off a catalogue.
Given that many manufacturers can now have online stores without requiring a bricks and mortar shopfront, this has given many them the opportunity to sell their products directly to consumers via their website. Some may have an online store on their website as well as sell their products to other wholesalers or retailers for selling on.
This generally involves a number of different businesses joining together to form a joint marketing effort. In many farming areas, for instance, a number of individual farmers may form a cooperative. The cooperative may be able to afford to develop and operate a processing or packaging facility, which would not be viable for a farmer to do alone. Each of the participating farmers will perhaps own shares in the operation.
Agencies operate in many different industries with the sole purpose of marketing products produced by other businesses.
• Farmers who send their produce to a central market which is frequented by buyers. Agents maintain permanent offices or stalls in those markets from which they represent and sell produce for their clients, the farmers, collecting a fee (commonly a percentage).
• Book distribution agencies that specialise in supplying books from the publisher to the retail outlets such as bookshops and newsagencies. The books are generally supplied to the distributor on a consignment basis. The distributor then sells the books to retailers on a sale or return basis.
Regulated Systems Government departments, statutory authorities and other agencies have been established in different industries in various countries, with the role of controlling the marketing of particular products. Examples include: the Department of Trade, the American Sheep Industry Association and the Australian Wheat Board.
Wholesaling intermediaries are firms that handle the distribution of products from the manufacturer to the retailer or business user. Wholesaling intermediaries can be independent or owned by the manufacturers.
Independent intermediaries are not owned or controlled by any manufacturer. They do business with many different manufacturers and customers. Both merchant wholesalers and merchant brokers are examples of independent intermediaries.
Merchant wholesalers buy goods from manufacturers and sell them to retailers. Because they purchase the goods, they become the legal owners of the goods (i.e. they take ‘title’ to them), which means they can set their own prices and develop their own marketing strategies for those goods. Taking title carries risks though: the merchant wholesaler may suffer losses if the goods don’t sell, or are stolen, or damaged, or become obsolete or out-of-date.
The services provided by merchant wholesalers include delivery, credit, repairs and marketing assistance. Many merchant wholesalers have their own sales force that visit businesses and maintain product displays. Some merchant wholesalers provide a more limited service, although they still take title to the goods.
Examples of limited merchandising wholesalers include the following:
• Mail order wholesalers – sell products to small retailers through catalogues or the internet, rather than a sales force. Payment is by cash or credit prior to delivery. Often used by small businesses in remote areas.
• Cash-and-carry wholesalers – provide low-cost goods to small retailers. The retailer pays cash directly at the wholesaler’s premises and organises delivery of their purchases.
• Truck jobbers – deliver goods to small businesses for their inspection. Often used to sell perishable goods such as bread, fruit, vegetables and plants.
Merchant agents and brokers provide services in exchange for commissions. They do not take title to the product, although they may take possession for a short time. Agents tend to represent buyers or sellers on an ongoing basis, while brokers are engaged for a short period.
Types of merchant agents include the following:
• Manufacturers’ agents (reps) – are independent salespeople contracted by manufacturers to sell products. Agents generally carry a range of lines of non-competing products, for which they receive a percentage when they make a sale. Their contract with the manufacturer specifies such things as selling prices and sales territory.
• Selling agents – salespeople who market a whole product line or the manufacturer’s entire stock. Selling agents have unlimited territories and control over the distribution, pricing and promotion of the products. Includes import/export agents working in the furniture, textiles and clothing industries.
• Commission merchants – sales agents generally selling agricultural products on consignment. The seller may specify a minimum price, but the agent is free to sell for the highest price they can get, and they receive a commission on the sales price.
• Merchant brokers – intermediaries that identify and bring sellers and buyers together in return for a fee when the transaction is completed. Generally, brokers work in markets with lots of small buyers and sellers such as real estate and used equipment.
Assessment is based on a combination of completing all assignments and sitting for a final short one and a half hour exam, in your own location.
If you don’t cope well with exams then you may elect to undertake a project instead. This is a popular option.
In addition, most modules have a Set Task at the end of each lesson placed before the assignment. This is an opportunity to undertake practical work to help you acquire knowledge and skills and practical experience. This ADL feature is an added bonus not found at most online schools. Set Tasks are not required for assessment.
Some courses also have optional Self-Tests which are available on our online learning platform. These are not available by correspondence or by USB, and do not form part of your overall grade.
How our courses work
- Choose Your Learning Method
You choose how you would like to receive your course material, i.e., Online, USB or Correspondence. The choice is yours. You may also work on online or offline.
- Tutor Allocation
Every student is assigned their own dedicated tutor who is an expert in their subject area. They provide as much or as little individual contact as you require. You can contact your tutor whenever you need – your hours are not limited.
- Feedback and Assignments
Tutor Feedback is an essential component in helping you understand the subject matter. Tutor feedback is given in the form of notes written on the assignment. We encourage you to contact your Tutor where help with clarification and understanding of course material may be required.
Your assignments are located at the end of each lesson. You submit them for marking whenever you are ready. There is no time limit.
- Set Tasks and Self-Tests
Most modules have a Set Task at the end of each lesson before for the assignment. This is where you get the opportunity to undertake practical work to help you acquire knowledge, skills and practical experience. Many modules also have short Self-Tests.
Once all assignments have been completed you may then elect to sit for a one and half hour exam in your own location. If you prefer not to take the exam you do have the option to undertake a project instead.
Once the exam or project part of the course is completed, your Certificate is then processed. Please allow approximately 4 weeks for this.
- Design Your Own Qualification
ADL offers students the flexibility to self-design their own qualification – bundling together a combination of 100-hour modules into a qualification higher than a certificate.
FREQUENTLY ASKED QUESTIONS
Due to our years of experience and wide range of online courses, here are a list of our FAQs and Answers asked by Students.
Q. Do I need to buy text books?
A. No, you are not required to purchase expensive text books for any of our courses, since each module has been written by highly qualified tutors and writers, and our courses are updated on a regular basis, adding new information, methods and knowledge. You are supplied with all “essential” references. Extra books are always useful though, especially for special projects. Tutors will advise you what to buy if you decide you would like to have extra reading material, but it is not essential. Check out our eBookstore if you’re looking for a starting point.
Q. What sets the Academy apart from other institutions?
A. A unique feature of our courses is that we combine knowledge of the subject matter with practical tasks (set tasks, found at the end of each lesson). So you get to do practical components in each lesson. The benefits of this approach are immense: – your skills and knowledge are developed to a much higher level not normally found at other distance learning institutions.
Q. How do the practical exercises (set tasks) work?
A. The practical component of each lesson can be in the form of : Field Research, Networking and Analysis, Conducting Surveys, Growing, Collecting, Photographing and Processes.
Q. Can I pay by instalments?
A. Yes, you can view all available payment options here.
Q. Are there any hidden costs?
A. There are no hidden extras – the tuition fee covers all course material, unlimited tutor support, assignment marking/feedback and any text books where specified and exams. The only extras are for the public examinations fees for the ICB Bookkeeping course and the RHS (Royal Horticulture Society) exams.
Q. Are your courses up-to date?
A. Our courses are continually updated. The course content is rapidly updated and improved without the red tape and bureaucracy experienced at other educational institutions.
Q. Do you have a Cancellation policy?
A. We have a cancellation policy that is fair and equitable. For further details please click here.
Q. What Recognition do you have?
A. The Academy for Distance Learning has various forms of recognition:
These include TQUK (Training Qualifications UK) – an Ofqual Awarding Organisation – ADL is an approved TQUK Centre.
IARC – International Approval Registration Centre, approved member. Accredited Training Provider for ICB (Institute of Certified Bookkeepers) and Approved Distance Learning Provider for the RHS (Royal Horticultural Society) and many more. Our graduates come from many parts of the world and have used our qualifications for successful employment and progression onto higher education. To view our full list of recognition and memberships please click here,
Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.
Q. Why should I enrol with the Academy for Distance Learning?
A. Here at the Academy our students are our priority – we treat every student as a unique individual. This philosophy allows us to nurture those who are “slow and steady” learners rather than letting them fall through the cracks, while catering for those who are in a hurry to complete.
Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.
Q. Completing the course- how long will it take?
A. Completion of modules varies from student to student. Many factors come into play such as work commitments and family life- there are always distractions. Some students work quicker than others. For a 100 hour module many students will take up to 3- 6 months, others take less time and some are even longer. It’s all up to you. There is no pressure to complete or deadline to finish. Naturally, longer courses will take more time.
Q. What learning formats are there?
A. Your enrollment comes with the Online Classroom study option by default. For a small additional cost you also have the options of USB or Correspondence.
USB: Your course is sent to you on a USB stick, so that you can carry it in your pocket. Ideal for those with unreliable internet connections. This option is an additional £5/module
Correspondence: You download the course content and then print your own copy to your requirements. You can then bind the lessons to suit your needs.
Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a project instead of sitting the exam) – the choice is yours – you sit for the exam in your own location, or you can visit us in Canterbury, England to sit the exam if want to. Exam fees are included in the tuition fee you paid. You can read more about the examination process here. At the end of each lesson, there is an assignment. You submit it to the academy who then submits it to the tutor for marking, comments and feedback. Our policy is to have a grade for you within 5 to 7 days.
Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons there would be 10 assignments. The number of lessons per module varies from module to module. See the course content from our website for further details.
Q. When do I have to hand in my first assignment?
A. There is no deadline for handing in the first assignment. Submit when you are ready. There are some students who hand in assignments within the first couple of weeks of enrolment – while there are others who submit their work 6 months later. It’s all at your own convenience to suit you. Everyone has different work and home commitments and we cater to these needs.
Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country; however, there may be an additional expense. We can appoint an appropriately qualified person anywhere to work through curriculum documentation supplied by us, to satisfy the requirements set down in a course.
Q. What qualification will I receive?
A. For individual modules, you would receive a Certificate (providing you complete all assignments and the exam). If you just want to complete the assignments only, then a Letter of Achievement would be awarded. For more details on qualifications awarded please click here.
Q. Is there a next level to progress to?
A. Yes – you can progress from one module to a combination of many modules and to higher qualifications i.e. Advanced Certificates, Diplomas and Higher Advanced Diplomas. Read more about course levels here.
Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to design your own diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. It’s a very popular option and widely used by many students. You quite simply choose the appropriate number of related modules needed to complete the qualification and submit them to us for approval as a custom diploma.
Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of a 100-hour Certificate course and providing all assignments and exam have been completed, you will receive a Certificate and Transcript. The Transcript will list your GPA. Each 100-hour module is worth 3 credit hours.
Q. Do I have to sit for an exam?
A. Exams are optional but need to be undertaken in order to receive the Certificate or higher qualification. Exams are one and a half hours long. You appoint an adjudicator (subject to our approval) to supervise the exam. You sit for the exam in your own location. Its that simple.
Q. I don’t cope well with exams – what can I do?
A. If you feel you don’t cope well with exams you may elect to undertake a Project (set by the tutor) instead of sitting the exam. Many students prefer this option as they find researching the material for the project sharpens their research skills.
Q. If I don’t sit for the Exam do I still get a qualification?
A. If you don’t sit for the exam but complete the project alternative, you will still receive your endorsed qualification. If you don’t sit for an exam or complete a final project, providing you have completed all the assignments you will be awarded a Certificate of Achievement.
Q. Do I have to sit for the exam at the Academy?
A. No – whilst you are more than welcome to come to our location in Canterbury, U.K. and sit the exam in our classroom; the more popular option is to sit for the exam in your own location. You appoint an adjudicator to supervise the exam. Click here for more information on that process.
Q. Our tutors – who are they?
A. We only employ tutors who have are currently active in their industry with at least 5 years of real-world experience. Not only are they highly qualified but also experienced, knowledgeable, and professional- experts in their chosen fields from all parts of the world.
Q. Can I contact my tutor at any time?
A. Yes- you have unlimited access to tutors. We strongly encourage students to develop a dialogue with their Tutor. This is why we encourage students to submit their first assignment fairly quickly at the beginning of the course.
Every Academy student is assigned a tutor who supports you throughout your course and beyond. Your tutor is there to guide and facilitate your learning and provides as much or as little individual contact as you would like. When you submit your coursework the tutor will give you feedback that helps you develop your ideas and provides motivation. For those who do like to have interaction with other students, the ADL discussion forum connects you to students from all over the world.
Q. How do I contact my tutor?
A. You have direct contact with your tutor by email through the Online Classroom. Alternatively, you can write, fax, email, or phone the academy. Leave a message if your tutor isn’t available and they will phone, write or fax back; whatever suits you.
Q. If I don’t understand a question or a lesson may I contact the tutor?
A. You may contact a tutor as often as you like. There is no additional charge or restriction on this service. Contact can be made via the Student Zone, email, or by phone.
Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.
What your tuition fees include
There are no hidden extras
FAQ - RHS Theory Qualifications
If you require further details about any of the RHS industry recognised qualifications please, call one of our friendly RHS Course Advisors on +44 (0)1227 789 649 or email: [email protected]
Q: When can I Enrol/Start My RHS Course With ADL?
A: Anytime, Anywhere. There are no enrolment deadlines.
Q: I live Overseas. Can I Study From Overseas?
A: You can study any of the RHS theory qualifications overseas. All courses are offered in English. You will need to email RHS Qualifications direct to arrange sitting for your examination overseas.
Q: Is There a Time Limit for Completing an RHS Qualification?
A: At present there are no time limits. However, RHS is contemplating in the future, the introduction of course time-lines.
Q: Are There Any Entry Requirements (Pre-Requisites)?
A: The RHS Theory courses do not require prerequisites, previous experience or any knowledge of horticulture. You just need passion for all things horticulture.
Q: What Course Should I Start With First? I Am New To RHS Qualifications.
A: We highly recommend that you start with Level 2 – Principles of Garden Planning, Establishment and Maintenance.
Q: What Does ADL Course Material Include?
A: Includes Power Point Presentations, Videos and written course lessons.
Q: When Do Exams Take Place?
A: Exams are held on fixed dates in February and June of each year. You should register as a candidate at least 3 months before these dates, so please do not leave exam registration to the last minute
Q: Where Do I Take My Exams?
A: UK: You take the exams at the RHS Wisley Centre, located between Cobham and Ripley in Surrey or at other authorised RHS centres around the UK.
Overseas: please email RHS qualifications direct for centre information.
Q: Exam Pass Marks?
A: Module – pass 50%. Commendation 70%.
Qualification: 50% pass for all modules.
Commendation awarded for all modules.
Each question carries a value of 10 marks.
Q: I’m Not Happy With My Exam Results?
A: You have the opportunity to re-sit your exam at the next opportunity.
There are no restrictions on the number of re-sits you can take. The highest mark you achieve will remain.,