Learning Goals:  Tourism II BTR204

• Analyse the tourism industry to determine the various sectors that service tourism and
• travel
• Differentiate between different types of tourism, including special interest tourism, regional,
• rural, and urban tourism
• Compare a variety of different accommodation services provided in the tourism industry
• Describe the operation of heritage and cultural tourism, including historical, architectural,
• indigenous, and artistic attractions
• Evaluate the tourism potential of events and festivals
• Describe the management of passive natural tourist attractions, including wilderness areas,
• beaches, rivers, wildlife etc.
• Describe the management of passive natural tourist attractions, including wilderness areas,
• beaches, rivers, wildlife etc.
• Describe the operation of different types of tourism facilities that have a significant focus on health and fitness, including health resorts, walking tours, and cycling
• Describe a variety of other types of special interest tourism, including food tourism, senior
• tourism, and other tourism
• Plan to manage the number of visitors to different types of tourism facilities and develop
• appropriate contingency plans
• Plan a package holiday incorporating a variety of accommodation and attraction options

Lesson Structure:  Tourism II BTR204

There are 10 lessons:

1  Sectors Of The Tourism Industry

• The Scope of Tourism Operations
• The Tourism Product
• Tours
• Wholesalers
• Tour Operators
• Packaging
• The Tourist
• Case Study: The Business Tourist

2  Types of Tourism

• Introduction
• Special Interest Tourism
• Criticisms Against SIT
• Factors That Influence Travel Choices
• Demographics
• Geography
• Economics
• Culture
• Regional and Rural Tourism
• Urban Tourism

3  Accommodation Types

• Hotels
• Kinds of Hotels
• Hotel Classifications
• Accommodation Management
• The Role of the Accommodation Manager
• The Client
• Kinds of Accommodation
• Case Study: Accommodation Issues in Island Destinations
• Self Interest Accommodation

4  Cultural Tourism

• Who Are Cultural Tourists?
• Types of Cultural Tourism
• Arts and Culture Tourism
• Displays of Cultural Heritage
• Historical Tourism
• Indigenous Tourism
• Ethnic Tourism
• Religious Tourism
• Contemporary Cultural Displays
• The Pros and Cons of Cultural Tourism
• Cultural Sustainability and Resistance in Indigenous and Ethnic Communities
• Interpretive Facilities
• Tour Guides
• Cultural Tourism Tours
• Planning Authorities

5  Events and Festivals

• Definitions of Festivals and Events
• Positive and Negative Effects of Tourism and Festivals
• Organising the Event or Festival
• Publicity – The Key to Success

6  Environmental Tourism

• Natural Attractions
• Definitions
• Sustainable Tourism and Ecotourism
• Wildlife Tourism
• Summary

7  Health and Adventure Tourism

• Health Tourism
• Adventure Tourism
• Insurance
• Walking Tours
• Cycling Tours
• Rock Climbing
• Space Tourism

8  More Special Interest Tourism

• Wine and Food Tourism
• Senior Tourism
• Other Tourism

9  Visitor Management and Contingency Planning

• Effects of Tourism on the Host Community
• Managing Visitors
• Managing Visitor Numbers
• Likelihood of Problems
• Common Problems with Visitor Services

10 Planning a Package Holiday

• Introduction
• Planning an Itinerary
• Working Out Costs
• Presenting the Package
• Reviewing the Package

Practicals: Tourism II BTR204

• Visit travel agencies or information centres
• Search the internet
• Write to a government travel authority/department
• Visit a local or regional tourist centre
• Study travel pages in a newspaper for both articles and advertisements
• Visit a library, bookshop or news stand and look at travel magazines
• Conduct interviews or surveys
• Attend events

Each lesson culminates in an assignment which is submitted to the academy for marking by your tutor and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

FREQUENTLY ASKED QUESTIONS

Here is a list of the most often asked FAQ’s.

General

Q. Why should I enrol with the Academy for Distance Learning?
A. Here at ADL, our students are our priority – we treat everyone as a unique individual.

Q. Do I need to buy text books?
A. No, as each module has been written by highly qualified industry professionals. The content of the material is presented in such a way that text books are not required. However, if you require additional reading your tutor will be able to supply a list.

Q. What happens if I have to stop studying for a while? (eg. become sick, go on holidays, have a baby, move house, etc)
A. It’s OK to take a break and start up your study at a later point in time. Just let us know.

Q. Is there an age limit?
A. There is no maximum age limit. We do however, have a minimum age limit of 18 years. Below that age parental consent would be required.

Q. Are your courses up-to date?
A. Our courses are revised and updated on a rotation system.

Q. Do you have a Cancellation policy?
A. Yes. We have a cancellation policy that is fair and equitable. For further details please click here.

Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.

Enrolment

Q. When can I enrol/start?
A. You may enrol and start at any time of the year – it’s all self- paced.

Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.

Q. How long do I have to complete the course?
A. You complete the course at any time that is convenient for you.

Q. Completing a 100 hour module – how long will it take?
A. For some students a 100 hour module will take approximately to 3- 6 months to complete. Others take less time and some even longer.

Assessment

Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a Project, instead of sitting the exam) – the choice is yours – you sit for the exam in your own location.

Q. I don’t cope well with exams – what can I do?
A. You may elect to undertake a Project (set by your tutor) instead of sitting the exam. Projects are completed from your home and can usually take a couple of weeks to complete.

Q. If my assignment is not up to standard is there an opportunity to resubmit my work?
A. Yes –

Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons, there would be 10 assignments.

Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country.

Qualifications

Q. What qualification will I receive?
A. For individual modules, you would be awarded a Certificate endorsed by TQUK (Training Qualifications, UK), providing you complete all assignments and the exam. If you just want to complete only the assignments and not sit for the exam or finish a Project, then a Letter of Achievement would be awarded. For more details on qualifications available please click here.

Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to Design Your Own Diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. You choose modules that you think will help you in achieving your goal.

Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of all courses and providing all assignments and exam requirements have been met, you will receive your Award and a Transcript.

Tutors

Q. Our tutors – who are they?
A. We appoint Tutors and require that they must be currently active in their industry, with at least 5 years’ experience in their chosen profession.

Q. Can I contact my tutor at any time?
A. Yes – you have unlimited access to your tutor via email through our Online Classroom. You can always leave a message with ADL requesting your tutor to contact you. You decide on how much or how little contact you wish to have.

Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.