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Tourism II (Special Interest Tourism) 100 Hours Certificate Course


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Tourism II (Special Interest Tourism) 100 Hours Certificate Course

Price: £340.00Course Code: BTR204 CLD
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Tourism II (Special Interest Tourism) 100 Hours Certificate Course

Tourism II (Special Interest Tourism) course online. This course is an ideal follow on programme to Tourism I and will further enhance your appeal to a potential employer. For example, after completing Tourism I, you can include on your CV that you are now studying Special Interest Tourism as a follow up. This will show them that you are determined and passionate about breaking into the travel industry and will also give you something additional to talk about an at interview.

This online special interest tourism course is also ideal for you if you are already working in the travel industry and wish to increase your areas of expertise for your CPD (continuing professional development.) This could be to gain promotion or because you wish to increase the services you can offer as a self-employed travel consultant.

Special interest tourism holidays (SITs) are custom designed activities that meet the specific interests of an individual holiday maker or group. Tourism in this vein is undertaken to cater for a particular interest or need and will need to be adventurous, educational, enriching and rewarding. 

Clients interested in SIT are looking for learning experiences, self enrichment and self expression. They will be expecting a very high standard of service and individual attention. Many will also desire their experience to be authentic and environmentally friendly, one in which they will be able to positively engage with the local community.

Tourism II helps develop your ability to manage different types of travel products via distance learning, with a particular focus on special interest tourism. It builds an understanding of opportunities in such things as business tourism, festival tourism, cultural tourism, environmental tourism, tourism for certain age groups, etc.


Learning Goals:  Tourism II BTR204
  • Analyse the tourism industry to determine the various sectors that service tourism and
  • travel
  • Differentiate between different types of tourism, including special interest tourism, regional,
  • rural, and urban tourism
  • Compare a variety of different accommodation services provided in the tourism industry
  • Describe the operation of heritage and cultural tourism, including historical, architectural,
  • indigenous, and artistic attractions
  • Evaluate the tourism potential of events and festivals
  • Describe the management of passive natural tourist attractions, including wilderness areas,
  • beaches, rivers, wildlife etc.
  • Describe the management of passive natural tourist attractions, including wilderness areas,
  • beaches, rivers, wildlife etc.  
  • Describe the operation of different types of tourism facilities that have a significant focus on health and fitness, including health resorts, walking tours, and cycling
  • Describe a variety of other types of special interest tourism, including food tourism, senior
  • tourism, and other tourism
  • Plan to manage the number of visitors to different types of tourism facilities and develop
  • appropriate contingency plans
  • Plan a package holiday incorporating a variety of accommodation and attraction options


Lesson Structure:  Tourism II BTR204

There are 10 lessons:

1  Sectors Of The Tourism Industry

  • The Scope of Tourism Operations
  • The Tourism Product
  • Tours
  • Wholesalers
  • Tour Operators
  • Packaging
  • The Tourist
  • Case Study: The Business Tourist

2  Types of Tourism

  • Introduction
  • Special Interest Tourism
  • Criticisms Against SIT
  • Factors That Influence Travel Choices
  • Demographics
  • Geography
  • Economics
  • Culture
  • Regional and Rural Tourism
  • Urban Tourism

3  Accommodation Types

  • Hotels
  • Kinds of Hotels
  • Hotel Classifications
  • Accommodation Management
  • The Role of the Accommodation Manager
  • The Client
  • Kinds of Accommodation
  • Case Study: Accommodation Issues in Island Destinations
  • Self Interest Accommodation

4  Cultural Tourism

  • Who Are Cultural Tourists?
  • Types of Cultural Tourism
  • Arts and Culture Tourism
  • Displays of Cultural Heritage
  • Historical Tourism
  • Indigenous Tourism
  • Ethnic Tourism
  • Religious Tourism
  • Contemporary Cultural Displays
  • The Pros and Cons of Cultural Tourism
  • Cultural Sustainability and Resistance in Indigenous and Ethnic Communities
  • Interpretive Facilities
  • Tour Guides
  • Cultural Tourism Tours
  • Planning Authorities

5  Events and Festivals

  • Definitions of Festivals and Events
  • Positive and Negative Effects of Tourism and Festivals
  • Organising the Event or Festival
  • Publicity – The Key to Success

6  Environmental Tourism

  • Natural Attractions
  • Definitions
  • Sustainable Tourism and Ecotourism
  • Wildlife Tourism
  • Summary

7  Health and Adventure Tourism

  • Health Tourism
  • Adventure Tourism
  • Insurance
  • Walking Tours
  • Cycling Tours
  • Rock Climbing
  • Space Tourism

8  More Special Interest Tourism

  • Wine and Food Tourism
  • Senior Tourism
  • Other Tourism

9  Visitor Management and Contingency Planning

  • Effects of Tourism on the Host Community
  • Managing Visitors
  • Managing Visitor Numbers
  • Likelihood of Problems
  • Common Problems with Visitor Services

10 Planning a Package Holiday

  • Introduction
  • Planning an Itinerary
  • Working Out Costs
  • Presenting the Package
  • Reviewing the Package


Practicals: Tourism II BTR204
  • Visit travel agencies or information centres
  • Search the internet
  • Write to a government travel authority/department
  • Visit a local or regional tourist centre
  • Study travel pages in a newspaper for both articles and advertisements
  • Visit a library, bookshop or news stand and look at travel magazines
  • Conduct interviews or surveys
  • Attend events

Each lesson culminates in an assignment which is submitted to the academy for marking by your tutor and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Course Info
How Do Our Tuition Fees Compare?Full time classroom based Further Education Courses - Approx. £5,000 per year - Part-time classroom based Adult Education Courses - Approx. £7.00 per hour - N.B. classroom tuition means you learn at the pace of the class. One-to-one private tuition - from £15.00 per hour - ADL one-to-one tution fees - From £340 per 100 Hour Course = Average of £3.40 per hour - N.B. one-to-one tuition is tailored to your own individual learning availability and pace.
Course StartBegin your learning at any time.
Course Prerequisite None - Our course levels are an indication of the depth of learning you should receive. They do not describe the level of difficulty.
Course Qualification (Study Option A)Endorsed Qualification from TQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation - Completed written assignments and final evaluation per course/module to be taken.
Course Qualification (Study Option B)Certificate of Attainment from ADL - Completed written assignments only - no final evaluation.
Comparative Credits InformationUK Course Credits: 10 - U.S. Credit Hours: 3 - when compared to regulated courses.
Course Duration and DeadlinesCourse hours given are a guide only. You will be encouraged to work at your own pace to learn as much as you can, with no assignment deadlines or end date by which you must complete your course by. You are in control!
Study SupportPersonal tutor/mentor support from industry relevant professionals throughout your whole course. Mentors are contactable by e-mail, telephone and through the Moodle online classroom. They provide assistance with your course material, plus discuss, explain and give advice when needed. They will also mark and grade your assignments, plus provide constructive and helpful feedback vital to your success.
Suitability for Self Employment and Small BusinessesOur courses are ideal for sole traders and small business owners and their staff. Customer confidence in what you can do will determine how successful you are in getting clients. Doing the job right using the correct knowledge and skills, leads to repeat business and referrals to friends, family and work colleagues. Completing one or more of our courses for the service you have to offer, will give you the tools to achieve this and grow your business.
Recognition of Your Course By EmployersWe aim to achieve the correct balance between your qualification being recognised and providing you with the in-depth learning, to empower you to succeed. If you can demonstrate that you have the level of knowledge and transferable skills necessary to an employer, you should stand out from someone who has only received a superficial understanding of what's required - Select study option A when enrolling, so an employer can check the status of the awarding organisation for your qualification on the Ofqual Register.
Recognition of Your Course By UniversitiesAs you will see on our Testimonials page, previous students have used their qualification from us to get into university. However each one will have its own entrance criteria and acceptance may also depend on your other qualifications and experience. We can approach up to three universities on your behalf with details of our course before you enrol, so you will know whether it will be accepted as part of their application process. Please complete our contact form and we will begin the process.
Designing Your Own QualificationBundle up your choice of related courses to form your own qualification. Our Advanced Certificates (4 courses), Diplomas (6 courses), Advanced Diplomas (8 courses) and Higher Advanced Diplomas (12 courses), are used to differentiate between the in-depth knowledge and skills you will acquire in your chosen area of study. e.g. Advanced Certificate in Turf Care Management, which includes individual courses: Turf Care, Sports Turf Care, Turf Repair and Renovation and Turf Grasses.
How Can I Enrol?Online by selecting your study option, learning materials, plus payment option and then clicking the Enrol Now button - By contacting us for an application form - By telephoning us on 01227 789 649 (International: 0044 1227 789 649). Lines open 9am till 5pm Monday to Friday, excluding Bank Holidays and between Christmas and New Year.
How Can I Get a Pro-forma Invoice for my Employer?Contact us with details and we will email your employer an invoice. We will need: employer's name, address, telephone number, email address and contact name. We will also require your name, telephone number, email address, date of birth and the course and code you wish to enrol for.

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Previous Customer Experiences with our CoursesWoman leaping to the next level in her career development

"Fantastic Teacher. Well organised modules. Assignments force me to learn and research more so I can prepare well for exams. I really enjoyed studying via ADL.  I can now continue study at Ulster University which accept my certificate from ADL".    Level 4,  Advanced Certificate in Applied Science,  VSC001,  Stanislawa,  Poland.

Its with great pleasure I am announcing you my new job as 'Park Manager' for a 5 star hotel in Reunion Island.  Its definitely my courses with ADL (Botany, Agronomy and Trees for Rehabilitation) which were decisive for my nomination. Accordingly, my sincere thanks goes to all the ADL team.

"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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Disclaimer: Every attempt is made to ensure all information from the academy is accurate and that the student has attained the competencies taught in a course, at the point of their assessment. Beyond this point, the graduate is responsible to maintain their acquired competencies, and apply acquired knowledge and skills in a way which is appropriate to the unique characteristics of each application. This will release the academy from any liability, action and claims of whatsoever nature in connection with, or arising from any such information, instruction or advice, given by any student or ex-student, whether directions given during the course are followed or not.