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Journalism Practice I 100 Hours Certificate Course


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Journalism Practice I 100 Hours Certificate Course

Price: £325.00Course Code: BWR203 CLD
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Journalism Practice I 100 Hours Certificate Course

Journalism Practice I Online: Gain practical journalism experience. Develop your ability to write articles to specification and submit those articles for publication in a periodical (ie. Newspaper, Magazine or Ezine). By the end of this course, you will actually have something published!

Prerequisite:  Excellent Writing Skills are essential, unless you are taking this course as part of our Advanced Certificate, Diploma, Advanced Diploma, or Higher Advanced Diploma in Journalism, which all develop writing skills through programmes such as: Creative Writing, Efficient Writing and Freelance Writing.

To make journalism a profitable career, you must be able to write your articles to the specifications required and not try  to reinvent the wheel.  This course will help you acquire the skills to do this by teaching you among many other things that: 

  • You provide the correct number of words required by a publisher. For example, if  an article of 300 to 350 words has been asked for, that is what you must submit.
  • If your submission is required by a certain date, you do so by the deadline and preferably before.
  • If you are being asked to write your piece in a simple style, with no jargon, or targeted at a particular audience, these are the guidelines you adhere to.


Learning Goals: Journalism Practice I BWR203
  1. Explain publishing specifications, and apply that understanding to specific writing tasks
  2. Explain and apply some processes that may be involved in publishing items online, and some advantages of these processes to writers and publishers
  3. Write and submit an article for online publication
  4. Revise and edit an article for online publishing.


Lesson Structure: Journalism Practice I BWR203

1  Working To Specification

  • Introduction
  • Writing Specifications (Specs)
  • Consistency
  • Sustaining a Profitable Career in Journalism
  • How Fast You Need to Write
  • Probem of Quality Without Speed
  • Increasing Profitability With Illustration
  • Getting Extra For Your Writing
  • PBL Project (see below for details)

2  Publishing Online - Electronic Publications

  • Introduction
  • How Material is Published Online
  • Change is the New Normal
  • Management Systems
  • Example of a Management System

Set Task:

Carry out research into what is required to submit articles for publishing in three different online publications. These might be online ezines, blogs, newsletters, social media, or any other places that will accept and publish submissions of 2 or more paragraphs. This does not include social media, forums, comment boxes, or other such places that will only accept very short statements up to a couple of sentences.Take notes.

3  Writing and Submitting Articles

  • Introduction
  • Digital Writing
  • Legal Changes
  • Styling an Article

Set Task:

Write an article of approximately 1500 words for online publishing on a subject of your own choosing. Submit the article online to a web publisher. Inform your tutor by email after you have completed your submission and where and how you have submitted it. Once your tutor confirms you have submitted the article properly, answer the assignment questions.

4 Revising Submitted Work

  • Introduction

Set Task:

1  Browse the web for articles on a topic that interests you, and report on the following:

  • 10 web pages (not advertising pages) that you caught and held your attention
  • What kept you on a webpage (ie. made the page most interesting to you)?
  • How easy or difficult the articles were to read.
  • How important was the way it was written?
  • How important was the way it was styled?

2 Carry out some research 

Please Note:  Each lesson culminates in an assignment which is submitted to the Academy, marked by the Academy's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Introduction to PBL

If you have not done a PBL before, please read the following. If you have done a PBL in another course, you may move on to the actual project for lesson 1.

What is PBL?

Problem-based learning has been defined as: “A learning method based on using problems as a starting point for acquisition and integration of new knowledge.”

  • PBL relies on problems to drive curriculum
  • PBL relies on real-life problems, where students act as professionals
  • PBL problems are not precise – they are not intended to generate neat answers. In their struggle to find the answer, students will gain essential problem-solving and critical-thinking skills.
  • There are no single correct or incorrect solutions. Problems are designed so that different appropriate answers might apply – there is never meant to be just one solution
  • Teaching staff are facilitators or coaches, and must resist providing solutions (students solve the problems)
  • Students are provided with guidance but not answers – they are given guidance in techniques that might be used for problem solving
  • Assessment is based upon performance, not upon giving correct answers.

PBL Project Stages

There are commonly three main stages in working through a PBL project:

1 Define the Problem

You need to first grasp the nature and scope of a problem. At this stage you will develop a hypothesis for the question. A hypothesis is an explanation for observed data/information that still has to be tested. For example, you might be given a list of symptoms that a person is suffering from, and told that the person is suffering from irritable bowel syndrome. You might form a hypothesis that the person is suffering these symptoms due to this disorder. Your task will then be to test this hypothesis, to either prove that these symptoms are due to IBS, or to reject the hypothesis.

2 Deal with Relevant Information

You need to access, evaluate and select the most relevant, then utilise what is selected. The four main parts of this stage are:

  • Accessing – You can access information via internet searches, online libraries or traditional text books and journals.
  • Evaluating – You must consider the following about the information they have found:
  • Credibility
  • Accuracy
  • Timeliness
  • Bias
  • Relevance
  • Selecting – You choose the information that you consider the most relevant to your hypothesis or problem question.
  • Utilising – Finally, you use the information you have gained to answer the question.

At this stage, you may find you need to change your hypothesis. Using the previous example, you might find that the described symptoms do not indicate IBS.

3 Develop a Solution

You need to construct and present a solution. This will require decision-making, followed by developing detail within the decision and then communicating the solution (eg. perhaps
putting together a paper, report, multi media presentation).

Scope and Duration of PBL Projects

The following three PBL projects should take around 30 hours each, including communications with a tutor or others. Once commenced, each project must be completed within 3 weeks from the starting date.

PBL Team

PBL projects are undertaken as a ‘team’ of two or more people. In the following projects your team will consist of you, your tutor and, in the third project, another person (a friend, relative, colleague or ADL student).

You may interact with your team members in the following ways:

  • Via chat facility in the student room
  • Via forums in the student room
  • Via email
  • Over the telephone
  • Through face-to-face meetings
  • Via fax or mail (postal system)
  • A combination of the above.

Some projects will specify how you are to interact with your tutor or other team member.

Locating Resources

You will use a range of resources to complete the three projects. Resources may include the ADL Student Room Internet facilities – the online library, student chatroom, student register and the jobs board, etc. Other resources you may choose to utilise include industry contacts, site visits, textbooks, journals, videos, and the internet. All sources must be acknowledged.

Project Assessment

You will be assessed on your capacity to work through the problem to a logical conclusion. You are not being assessed on the final report. The report will be part of what shows your education provider that you have worked through the problem in an appropriate way.Your interaction with a tutor, and use of a forum in the student room are also indicators that you have worked through the problem appropriately.

Final Report

You may use any of a variety of means to present your project. However, you should not spend more than a quarter of the total time allowed for the project on preparing the
presentation. Most students will submit a written presentation, possibly with one or more illustrations. If you have the equipment at hand, and appropriate skills, it is also possible to submit a presentation any other way (eg. Multi-media presentation with PowerPoint or Flash, Video, CD, or DVD).

In addition to presenting your specific findings for each project, the report or presentation must include the following:

  • An account of the problem-solving process you experienced
  • Your solution
  • A list of issues that arose during the project that you either could not deal with or that were not essential to the project
  • A list of resources used, including human resources
  • An evaluation of your performance, including what you did very well, and what you can improve
  • A precise summary of you learned about selecting and using workplace tools, equipment and materials from this project.


This course is taught by:

Lee Raye

Dr. Lee Raye course tutor

M.A. (hons) Celtic Studies, (the University of Aberdeen); M.St. Celtic Studies, (the University of Oxford)

Lee is a PhD candidate at Cardiff University with degrees from Aberdeen and Oxford. He has written two books, digitalised another and written several academic papers. He has been interviewed by National Geographic and presented papers at eight different national and international conferences. Lee’s native language is English and, if asked, he is always happy to help students with their English spelling and grammar. He is also a keen proponent of the digital revolution and dreams of a world where all books are available instantly to be read, searched or treasured. Although he mainly writes non-fiction, he loves Victorian literature as well as modern fiction and poetry of all kinds. His academic knowledge of medieval events, cultures and the history of Britain’s environment make him especially qualified to help students interested in writing sci-fi and fantasy.

Benefits of this Module

With so many would-be writers around, publishers can afford to be very choosy. Most will only accept work from writers who have already been published, but getting that first work published can be a daunting and difficult task. Many very good writers just never get published at all.

This module provides our students with just what they need: an opportunity to get work published. On graduation, you will have at least one work published (maybe more) in a publication that you can show to potential employers, which will increase your chances of being employed or published in future. 


Course Info
How Do Our Tuition Fees Compare?Full time classroom based Further Education Courses - Approx. £5,000 per year - Part-time classroom based Adult Education Courses - Approx. £7.00 per hour - N.B. classroom tuition means you learn at the pace of the class. One-to-one private tuition - from £15.00 per hour - ADL one-to-one tution fees - From £340 per 100 Hour Course = Average of £3.40 per hour - N.B. one-to-one tuition is tailored to your own individual learning availability and pace.
Course StartBegin your learning at any time.
Course Prerequisite None - Our course levels are an indication of the depth of learning you should receive. They do not describe the level of difficulty.
Course Qualification (Study Option A)Endorsed Qualification from TQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation - Completed written assignments and final evaluation per course/module to be taken.
Course Qualification (Study Option B)Certificate of Attainment from ADL - Completed written assignments only - no final evaluation.
Comparative Credits InformationUK Course Credits: 10 - U.S. Credit Hours: 3 - when compared to regulated courses.
Course Duration and DeadlinesCourse hours given are a guide only. You will be encouraged to work at your own pace to learn as much as you can, with no assignment deadlines or end date by which you must complete your course by. You are in control!
Study SupportPersonal tutor/mentor support from industry relevant professionals throughout your whole course. Mentors are contactable by e-mail, telephone and through the Moodle online classroom. They provide assistance with your course material, plus discuss, explain and give advice when needed. They will also mark and grade your assignments, plus provide constructive and helpful feedback vital to your success.
Suitability for Self Employment and Small BusinessesOur courses are ideal for sole traders and small business owners and their staff. Customer confidence in what you can do will determine how successful you are in getting clients. Doing the job right using the correct knowledge and skills, leads to repeat business and referrals to friends, family and work colleagues. Completing one or more of our courses for the service you have to offer, will give you the tools to achieve this and grow your business.
Recognition of Your Course By EmployersWe aim to achieve the correct balance between your qualification being recognised and providing you with the in-depth learning, to empower you to succeed. If you can demonstrate that you have the level of knowledge and transferable skills necessary to an employer, you should stand out from someone who has only received a superficial understanding of what's required - Select study option A when enrolling, so an employer can check the status of the awarding organisation for your qualification on the Ofqual Register.
Recognition of Your Course By UniversitiesAs you will see on our Testimonials page, previous students have used their qualification from us to get into university. However each one will have its own entrance criteria and acceptance may also depend on your other qualifications and experience. We can approach up to three universities on your behalf with details of our course before you enrol, so you will know whether it will be accepted as part of their application process. Please complete our contact form and we will begin the process.
Designing Your Own QualificationBundle up your choice of related courses to form your own qualification. Our Advanced Certificates (4 courses), Diplomas (6 courses), Advanced Diplomas (8 courses) and Higher Advanced Diplomas (12 courses), are used to differentiate between the in-depth knowledge and skills you will acquire in your chosen area of study. e.g. Advanced Certificate in Turf Care Management, which includes individual courses: Turf Care, Sports Turf Care, Turf Repair and Renovation and Turf Grasses.
How Can I Enrol?Online by selecting your study option, learning materials, plus payment option and then clicking the Enrol Now button - By contacting us for an application form - By telephoning us on 01227 789 649 (International: 0044 1227 789 649). Lines open 9am till 5pm Monday to Friday, excluding Bank Holidays and between Christmas and New Year.
How Can I Get a Pro-forma Invoice for my Employer?Contact us with details and we will email your employer an invoice. We will need: employer's name, address, telephone number, email address and contact name. We will also require your name, telephone number, email address, date of birth and the course and code you wish to enrol for.

                       Learn, Progress, Change, Achieve                                                     


Previous Customer Experiences with our CoursesWoman leaping to the next level in her career development

"Fantastic Teacher. Well organised modules. Assignments force me to learn and research more so I can prepare well for exams. I really enjoyed studying via ADL.  I can now continue study at Ulster University which accept my certificate from ADL".    Level 4,  Advanced Certificate in Applied Science,  VSC001,  Stanislawa,  Poland.

Its with great pleasure I am announcing you my new job as 'Park Manager' for a 5 star hotel in Reunion Island.  Its definitely my courses with ADL (Botany, Agronomy and Trees for Rehabilitation) which were decisive for my nomination. Accordingly, my sincere thanks goes to all the ADL team.

"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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Disclaimer: Every attempt is made to ensure all information from the academy is accurate and that the student has attained the competencies taught in a course, at the point of their assessment. Beyond this point, the graduate is responsible to maintain their acquired competencies, and apply acquired knowledge and skills in a way which is appropriate to the unique characteristics of each application. This will release the academy from any liability, action and claims of whatsoever nature in connection with, or arising from any such information, instruction or advice, given by any student or ex-student, whether directions given during the course are followed or not.