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The poster depicts a stunning actress in a golden dress, she is bathed in golden light. It is a visual feast. And what is even more incredible is that this is an advert for perfume, a product that presumably you need to smell before you buy. However, because advertisers have some understanding of how the human mind works, the advert makes perfect sense. The mere sugestion of glamour and beauty the poster depicts can be enough to motivate a person to purchase the perfume.

While this, now famous, Dior advert featuring Charlize Theoron is visually striking, the marketing process cumulates in more than just the advert. For example, aside from the conceptualisation, creation and production of the advert, the aftermath is also part of the marketing process. Because Charlize Theoron is a popular celebrity and presumably because Dior can afford to, each time a new advert was released, tabloids wrote about it, increasing the perfume’s visibility to a bigger and bigger audience. And in all this mix, the internet has changed the way we buy products and therefore how products and services are marketed. While the tactics of marketing might change, the principles of marketing remain. Essentially, the more you can get your product in people’s sights, the more likely you’ll make sales and companies such as AirBnB have hugely benefitted from social media campaigns that have marketed their brands to a wider group of people.

Get a Marketing Qualification: Perhaps you have just began to wonder if Marketing is a subject you would like to start studying online. If that is the case, then our Marketing (Foundations) is an excellent place to start.

Already working in Marketing and need Professional Development? If you are currently working in the Marketing industry in some shape or form but require an online qualification that will help you understand your role better or give you the extra knowledge you require for a promotion, then our Diploma in Marketing is a good qualification to get stuck into. Perhaps you are working in the horticulture or agriculture industry and require a specialised qualification. In that case our Horticultural Marketing or Agricultural Marketing can teach you what you need to know.

Get a Career in Marketing: If you would like to understand the theory of marketing, then Principles of Marketing is a great course to take online. It will give you a good overview of the subject and principles that apply to marketing whether the business you have in mind has most of its customers online or face to face.

Learn about Marketing: Perhaps you have a keen interest in Marketing as a subject. If that is so, then our Marketing Psychology will give you an insight into why we buy what we buy and how a seller of a product or service can use that to their advantage.

Can’t find a qualification to suit your needs? Why not speak with one of our Academic Course Advisers for FREE advice on +44 (0)1227 789 649 or email: Our online home study courses may be studied for vocational purposes, self-enrichment (hobby) or for serious study leading to higher qualifications. You’ll receive unlimited tutor and admin support and be able to start at any time.

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