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Agricultural Marketing
Agricultural Marketing 100 Hours Certificate Course
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Learn About Agricultural Marketing
Agricultural Marketing course online. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.
Lesson Structure: Agricultural Marketing BAG304
There are 8 lessons in this course: 1. Agricultural Marketing Concepts
- Marketing
- Goods and Services
- The Marketing Concept
- Managing the Marketing Process
- The Role of Marketing
- Approaches to Marketing
- The Goals of Marketing
- Organising, analysing, selecting target markets
- Developing the Marketing Mix
- Managing the Market Effort
2. Farm Marketing Objectives and Strategies
- Supply and Demand
- Developing the Farm Marketing Plan
- Organising the Planning process
- Reviewing the Business’s Situation
- Establishing Marketing Objectives
- Developing Strategies
- Market Penetration
- Price Advantages
3. Target Marketing
- Preliminary Research
- Target Markets in Agriculture
- Defining the Target
- Resources
- Analysing Market Opportunities
- External Influences
- General Economic Conditions
- Government Policy and Regulations
- Overseas influences
- Demographic Patterns
- Technological Change
- Customer Values and Attitudes
- Alternative Marketing Methods
- Internal Influences
- Selecting Target Markets
4. Market Segmentation
- Handling Produce
- Developing the Marketing Mix
- The “Product” element of the Marketing Mix
- Logos, packaging, positioning and image etc
- The “Price” Element of the Marketing Mix
- Pricing objectives and methods
- The “Promotion” element of the marketing Mix
- Publicity and Public Relations
- Advertising, sales and personal selling
- The “Place” element of the Marketing Mix
- Market coverage
- Determining Emphasis with the Marketing Mix
- Impact of Product Life-cycle
5. Customer Relations
- Customer Care Policy
- Levels of Involvement
- Effective Communication
- Becoming an effective communicator
- Dealing with complaints
- Self evaluation
- Maximising customer service
6. Market Research
- The Importance Of Market Research
- What to Research?
- The Research process
- Analysing Costs and Benefits
7. Promotions
- Promoting Product
- Creating customer awareness
- Promotional Campaign Strategy
- The Promotional Message
- Promotional Material
- Making Promotions Cost Effective
- Channels of Communication
- Publicity Marketing
- Advertising
- Structuring an Advertisement or Promotion
8 Managing Marketing
- Market Retention
- Balancing Strategy
- Market Development
- Market Growth
- Managing the Marketing Plan
- Sales and the Market
Please Note: Each lesson culminates in an assignment which is submitted to the academy, marked by the academie’s tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Learning Goals:Â Â Agricultural Marketing BAG304
- Explain the role of marketing in business and the importance of marketing in the business plan.
- Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
- Identify target markets to select suitable marketing methods.
- Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
- Plan to maintain sound customer relations in an agricultural business.
- Conduct market research into a product or service in the agricultural industry.
- Plan to manage the promotional program for an agricultural business.
- Develop strategies to manage the marketing of an agricultural enterprise
Practicals:
- Agricultural Marketing Concepts
- The Role of Marketing
- Approaches to Marketing
- Copywriting in Advertising
- Managing Marketing
- Managing the Marketing Plan
- Sales and the Market
- Analysing Costs and Benefits
- Promotions
- Promoting Products
- Channels of Communication
- Publicity Marketing
- Advertising
- Structuring an Advertisement or Promotion
- Market Research
- The Importance of Market Research
- The Research Process
- Handling Produce
- Developing the Marketing Mix
- The ProductElement
- The Price Element
- The PromotionElement
- The PlaceElement
- Product Life Cycle
- Customer Relations
- Customer Service
- Care Policy
- Customer Care – Levels of Involvement
- Effective Communication
- Dealing with Complaints
- Maximising Customer Service
- Target Marketing
- Preliminary Research
- Analysing Market Opportunities
- External Influences
- Overseas Influences
- Internal Influences
- Analysis of Business Resources
- Analysis of Market Share
- Analysis of Product Characteristics
- Analysis of Advertising
- Analysis of Price
- Financial Capacity
- Analysis of Innovative Potential
- Selecting Target Markets Market Segmentation
- Physical Basis for Segmenting the Market
- Behavioural Basis for Segmenting the Market
- Farm Marketing Objectives and Strategies
- Supply And Demand
- The Marketing Mix
- Developing a Farm Marketing Plan
- Organising the Planning Process
- The Goals of Marketing
- Managing the Marketing Process
- Marketing An Evolutionary Process
- The Production Approach: 1820’s to 1910s
- The Sales Approach: 1920s to 1960s
- The Marketing Approach: Stage One 1960s to 1980s
- The Marketing Approach: Stage Two 1980s to Present
Assessment is based on a combination of completing all assignments and sitting for a final short one and a half hour exam, in your own location.
If you don’t cope well with exams then you may elect to undertake a project instead. This is a popular option.
In addition, most modules have a Set Task at the end of each lesson placed before the assignment. This is an opportunity to undertake practical work to help you acquire knowledge and skills and practical experience. This ADL feature is an added bonus not found at most online schools. Set Tasks are not required for assessment.Â
Some courses also have optional Self-Tests which are available on our online learning platform. These are not available by correspondence or by USB, and do not form part of your overall grade.
- Choose Your Learning Method
You choose how you would like to receive your course material, i.e., Online, USB or Correspondence. The choice is yours. You may also work on online or offline. - Tutor Allocation
Every student is assigned their own dedicated tutor who is an expert in their subject area. They provide as much or as little individual contact as you require. You can contact your tutor whenever you need – your hours are not limited. - Feedback and Assignments
Tutor Feedback is an essential component in helping you understand the subject matter. Tutor feedback is given in the form of notes written on the assignment. We encourage you to contact your Tutor where help with clarification and understanding of course material may be required.
Your assignments are located at the end of each lesson. You submit them for marking whenever you are ready. There is no time limit.  - Set Tasks and Self-Tests
Most modules have a Set Task at the end of each lesson before for the assignment. This is where you get the opportunity to undertake practical work to help you acquire knowledge, skills and practical experience. Many modules also have short Self-Tests. - Exams
Once all assignments have been completed you may then elect to sit for a one and half hour exam in your own location. If you prefer not to take the exam you do have the option to undertake a project instead.
Once the exam or project part of the course is completed, your Certificate is then processed. Please allow approximately 4 weeks for this. - Design Your Own Qualification
ADL offers students the flexibility to self-design their own qualification – bundling together a combination of 100-hour modules into a qualification higher than a certificate.
FREQUENTLY ASKED QUESTIONS
Here is a list of the most often asked FAQ’s.
General
Q. Why should I enrol with the Academy for Distance Learning?
A. Here at ADL, our students are our priority – we treat everyone as a unique individual.
Q. Do I need to buy text books?
A. No, as each module has been written by highly qualified industry professionals. The content of the material is presented in such a way that text books are not required. However, if you require additional reading your tutor will be able to supply a list.
Q. What happens if I have to stop studying for a while? (eg. become sick, go on holidays, have a baby, move house, etc)
A. It’s OK to take a break and start up your study at a later point in time. Just let us know.
Q. Is there an age limit?
A. There is no maximum age limit. We do however, have a minimum age limit of 18 years. Below that age parental consent would be required.
Q. Are your courses up-to date?
A. Our courses are revised and updated on a rotation system.
Q. Do you have a Cancellation policy?
A. Yes. We have a cancellation policy that is fair and equitable. For further details please click here.
Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.
Enrolment
Q. When can I enrol/start?
A. You may enrol and start at any time of the year – it’s all self- paced.
Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.
Q. How long do I have to complete the course?
A. You complete the course at any time that is convenient for you.
Q. Completing a 100 hour module – how long will it take?
A. For some students a 100 hour module will take approximately to 3- 6 months to complete. Others take less time and some even longer.
Assessment
Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a Project, instead of sitting the exam) – the choice is yours – you sit for the exam in your own location.
Q. I don’t cope well with exams – what can I do?
A. You may elect to undertake a Project (set by your tutor) instead of sitting the exam. Projects are completed from your home and can usually take a couple of weeks to complete.
Q. If my assignment is not up to standard is there an opportunity to resubmit my work?
A. Yes –
Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons, there would be 10 assignments.
Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country.
Qualifications
Q. What qualification will I receive?
A. For individual modules, you would be awarded a Certificate endorsed by TQUK (Training Qualifications, UK), providing you complete all assignments and the exam. If you just want to complete only the assignments and not sit for the exam or finish a Project, then a Letter of Achievement would be awarded. For more details on qualifications available please click here.
Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to Design Your Own Diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. You choose modules that you think will help you in achieving your goal.
Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of all courses and providing all assignments and exam requirements have been met, you will receive your Award and a Transcript.
Tutors
Q. Our tutors – who are they?
A. We appoint Tutors and require that they must be currently active in their industry, with at least 5 years’ experience in their chosen profession.
Q. Can I contact my tutor at any time?
A. Yes – you have unlimited access to your tutor via email through our Online Classroom. You can always leave a message with ADL requesting your tutor to contact you. You decide on how much or how little contact you wish to have.
Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.
What your tuition fees include
- All Course Material via Online, USB or Correspondence
- Assignments Marked
- Professional Tutor Feedback
- Set Tasks - Practical Exercises to help you develop skills
- Self-Tests – multiple choice questions at the end of lessons in most modules
- Unlimited Personal Tutor Support – via our student classroom
- Committed and Friendly Admin Support – vital to your success
- All ADL Exam or Project fees (exception RHS exams)
- Qualification Certificate
- Official Transcript with assignment grades
- Student Manual
Plus FREE
- Academic Writing course (optional - 10 hours only)
- Critical Thinking course (optional - 10 hours only)
- Job Seekers Careers Guide
- Study Tips on How To Study Better
- Career Counselling by ADL Staff
- CV Writing Help, Tips and Advice