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Marketing Psychology 100 Hours Certificate Course

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Marketing Psychology 100 Hours Certificate Course

Price: £295.00Course Code: BPS107
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( Raya Stoyanova, 17/04/2017 ) Q:

What type of diploma/qualification would one get from this course? (would it be equivalent to an A-level, GCSE, HPQ, EPQ, etc?)

( 19/04/2017 ) A:

Hello Raya and thank you for your question.

The Marketing Psychology course is deemed to be at a level 4, above an A level and at the level of a Level 4 Diploma. The actual qualification you will get from us is a Certificate in Marketing Psychology, showing a pass, merit or distinction and you will also receive a transcript of what you learned and your assignments and final examination grades.

( Diane Jones, 09/02/2015 ) Q:

Hi. Can you give me a bit of information about who writes the course and their background. I am a professional marketer with a degree in Psychology and I'm interested in extending my knowledge of the science behind how consumers make decisions. Thanks. Diane

( 10/02/2015 ) A:

Hello Diane,

 

The course is written by ACS. All their courses are written by industry professionals. If you already have a degree in Psychology and are a marketer, this course may be too basic for you as it is an introductory course. If you'd like to see a course sample, please contact info@adlhomestudy.co.uk

( Wendy, 04/02/2014 ) Q: Course interested: Marketing Psychology Would like to receive more details on this course such as: How many assignments will there be? How is the final result determined, i.e. how to qualify for the Certificate If select 'correspondence', does this mean you will send over text books for studies? How long do I have to complete the course? Is it possible to combine this course with other courses to be given a 'diploma'? Thank you
( 04/02/2014 ) A: Hello Wendy, I will answer your questions below: 1. There are 8 set tasks and 8 Assignments in total plus one exam at the end of the course. 2. The final result is determined by taking an average of your grades. 50% + is a pass. 3. The correspondence option means that we will send you your course notes via post. We order them for printing, have them bound and then sent over to you. 4. You have as long as you need to complete the course. 5. It is possible to combine this course with 5 other short courses that suit your needs to create a Diploma. You welcome!
( Ilaria, 04/01/2014 ) Q: Dear sirs/madams, I'm very interested in this course and I would like to understand better in the case I choose Online as learning method what is the real meaning. Am I going to attend online lessons? I hope to receive a reply from you soon, best regards Ilaria
( 08/01/2014 ) A: Hello Ilaria, When you choose online learning as the method of learning, basically it means that you receive the course notes via our online student zone. It is all self directed study and, while there may be some multimedia resources on the course, there are no online classes as such. This also means that you are free to study whenever you wish and are not tied down to a timetable. Contact info@adlhomestudy.co.uk if you have any further questions.

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Marketing Psychology 100 Hours Certificate Course

Marketing Psychology course online. What makes someone buy a product? How can you utilize this in your business? When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind. This is a basic introduction course to understanding the human mind when buying a product.

This Course is Taught By: 

Iona Lister
Licentiate, Speech and Language Therapy, UK, Diploma in Advanced Counselling Skills.

She has been a  clinician and manager of health services for fifteen years, and a trainer for UK-based medical charities, focusing on psychosocial issues, mental health disorders, and also the promotion of communication skills for people in helping roles. As a freelance writer, she contributes articles for magazines, has written four published books, and has written course material on coaching and counselling related fields. 

 

 


 

Lesson Structure:   Marketing Psychology BPS107

There are 8 lessons:

  1. People as Consumers
    • Scope and nature of marketing
    • Reasons for marketing
    • Types of customers: loyal, discount, needs based, wandering, impulse
    • Economic, economic, personal, apethetic shoppers
    • Understanding reward options: rational, sensory, social, ego satisfaction
    • Influence on customers
    • Physical factors
    • Consumer problems
    • Attitudes
    • Beliefs
    • Affects
    • Behavioural intention
       
  2. Market Segmentation
    • Geographic
    • Demographic
    • Age
    • Sex
    • Socio-economic
    • Geodemographic
    • Psychological segmentation
    • Segmentation by usage
    • Segmentation by benefit
    • Global segmentation
    • Entry into foreign markets
    • Total Product concept
    • Personal influences
    • Diffusion of new products
       
  3. Internal Influences Perception & Personality
    • The senses: vision, hearing and smell.
    • Multi sensual marketing
    • Thresholds of awareness
    • Sensory adaptation
    • Selective perception
    • Perceptual distortion
    • Perceptual cues
    • Gestalt psychology
    • The Phi phenomenon
    • Subliminal perception
    • Product image and self image
    • Personality theory and application to marketing
    • The MMPI
    • The TATT
    • The Rorschach Ink Blot Test
    • Non Freudean and Freudean theories
    • Self theory
    • Self image marketing
    • Trait theory
    • Brand personality
    • Relationship segmentation
       
  4. Internal Influences -Motivation and Awareness
    • Learning
    • Behavioural approach
    • Classical conditioning
    • Operant conditioning
    • Cognitive approach
    • Memory and marketing
    • Modelling
    • Motivation
    • Maslow's heirachy of needs
    • Different motivations
    • Inertia
    • Involvement
    • Antecendents of involvement
    • Properties of involvement
    • Outcomes of involvement
    • Specific needs
    • Unconscious motivation
    • Creating needs
    • Semiotics
       
  5. Social Influences
    • Understanding society
    • Family influences
    • Family changes
    • Family lifecycle
    • Households
    • Socialisation
    • Institutional affects
    • Consumer socialisation
    • Family consumer decisions
    • Roles
    • Conflict resolution
    • Changing roles
    • Social and developmental influences
    • Influences on children
    • Marketing and advertising
    • Small groups, Formal and informal groups
    • Membership aqnd reference groups
    • Reference groups and consumer behaviour
    • Variability of products
    • Differences in consumer susceptibility
    • Influence of social class
    • Marketing and Consumer behaviour
    • Cultural influences, communication, ideals and actualities
    • Differences in culture: sub cultures, ethnicity, changes in culture
       
  6. Consumerism
    • Why study the consumer
    • What is a consumere
    • History of consumerism
    • Changes in consumer experience
    • The supplier
    • Business ethics
    • International ethics
    • The market place
    • Consumer action
    • False and deceptive advertising
    • Methods of false advertising misrepresentation, insufficient details, price based methods etc
       
  7. Communication and Persuasion
    • Attitudes and the concept of attitude towaHow attitudes form
    • How attitudes are changed
    • Practical applications for marketing
    • Message evaluation and selection
    • Message execution
    • Celebrity testimonials
    • What words sell
       
  8. Deciding to Buy
    • Making a decision
    • Rational decisions
    • Heuristic Procedures
    • The decision making process -steb by step
    • Merchandising
    • Trend toward home shopping

Please Note:  Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Learning Goals:   Marketing Psychology BPS107
  • Identify different categories of shoppers.
  • Describe the key concepts of Market Segmentation
  • Determine the role of perception and personality in the marketing process
  • Determine the factors that motivate a consumer toward a purchase
  • Define how social factors influence a consumers behaviour
  • Discuss consumerism in the context of marketing.
  • Determine the factors that influence consumer attitude and marketing communication and persuasion.
  • Apply the concept of multi element buying decisions.
Course Info
How Do Our Tuition Fees Compare?Full time classroom based Further Education Courses - Approx. £5,000 per year - Part-time classroom based Adult Education Courses - Approx. £7.00 per hour - N.B. classroom tuition means you learn at the pace of the class. One-to-one private tuition - from £15.00 per hour - ADL one-to-one tution fees - From £340 per 100 Hour Course = Average of £3.40 per hour - N.B. one-to-one tuition is tailored to your own individual learning availability and pace.
Course StartBegin your learning at any time.
Course Prerequisite None - Our course levels are an indication of the depth of learning you should receive. They do not describe the level of difficulty.
Course Qualification (Study Option A)Endorsed Qualification from TQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation - Completed written assignments and final evaluation per course/module to be taken.
Course Qualification (Study Option B)Certificate of Attainment from ADL - Completed written assignments only - no final evaluation.
Comparative Credits InformationUK Course Credits: 10 - U.S. Credit Hours: 3 - when compared to regulated courses.
Course Duration and DeadlinesCourse hours given are a guide only. You will be encouraged to work at your own pace to learn as much as you can, with no assignment deadlines or end date by which you must complete your course by. You are in control!
Study SupportPersonal tutor/mentor support from industry relevant professionals throughout your whole course. Mentors are contactable by e-mail, telephone and through the Moodle online classroom. They provide assistance with your course material, plus discuss, explain and give advice when needed. They will also mark and grade your assignments, plus provide constructive and helpful feedback vital to your success.
Suitability for Self Employment and Small BusinessesOur courses are ideal for sole traders and small business owners and their staff. Customer confidence in what you can do will determine how successful you are in getting clients. Doing the job right using the correct knowledge and skills, leads to repeat business and referrals to friends, family and work colleagues. Completing one or more of our courses for the service you have to offer, will give you the tools to achieve this and grow your business.
Recognition of Your Course By EmployersWe aim to achieve the correct balance between your qualification being recognised and providing you with the in-depth learning, to empower you to succeed. If you can demonstrate that you have the level of knowledge and transferable skills necessary to an employer, you should stand out from someone who has only received a superficial understanding of what's required - Select study option A when enrolling, so an employer can check the status of the awarding organisation for your qualification on the Ofqual Register.
Recognition of Your Course By UniversitiesAs you will see on our Testimonials page, previous students have used their qualification from us to get into university. However each one will have its own entrance criteria and acceptance may also depend on your other qualifications and experience. We can approach up to three universities on your behalf with details of our course before you enrol, so you will know whether it will be accepted as part of their application process. Please complete our contact form and we will begin the process.
Designing Your Own QualificationBundle up your choice of related courses to form your own qualification. Our Advanced Certificates (4 courses), Diplomas (6 courses), Advanced Diplomas (8 courses) and Higher Advanced Diplomas (12 courses), are used to differentiate between the in-depth knowledge and skills you will acquire in your chosen area of study. e.g. Advanced Certificate in Turf Care Management, which includes individual courses: Turf Care, Sports Turf Care, Turf Repair and Renovation and Turf Grasses.
How Can I Enrol?Online by selecting your study option, learning materials, plus payment option and then clicking the Enrol Now button - By contacting us for an application form - By telephoning us on 01227 789 649 (International: 0044 1227 789 649). Lines open 9am till 5pm Monday to Friday, excluding Bank Holidays and between Christmas and New Year.
How Can I Get a Pro-forma Invoice for my Employer?Contact us with details and we will email your employer an invoice. We will need: employer's name, address, telephone number, email address and contact name. We will also require your name, telephone number, email address, date of birth and the course and code you wish to enrol for.

                                                                             

 

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"The course was a valuable learning experience as it provided me with the knowledge and understanding for me as a Careers Advisor. The feedback was very good from my tutor, and allowed me to  build upon my assignments that were marked. The comments were very informative  and very useful. Well written course material."  Andrew W, Careers  Counselling, UK

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