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Marketing Psychology


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Marketing Psychology

Price: £295.00Course Code: BPS107
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( Raya Stoyanova, 17/04/2017 ) Q:

What type of diploma/qualification would one get from this course? (would it be equivalent to an A-level, GCSE, HPQ, EPQ, etc?)

( 19/04/2017 ) A:

Hello Raya and thank you for your question.

The Marketing Psychology course is deemed to be at a level 4, above an A level and at the level of a Level 4 Diploma. The actual qualification you will get from us is a Certificate in Marketing Psychology, showing a pass, merit or distinction and you will also receive a transcript of what you learned and your assignments and final examination grades.

( Diane Jones, 09/02/2015 ) Q:

Hi. Can you give me a bit of information about who writes the course and their background. I am a professional marketer with a degree in Psychology and I'm interested in extending my knowledge of the science behind how consumers make decisions. Thanks. Diane

( 10/02/2015 ) A:

Hello Diane,


The course is written by ACS. All their courses are written by industry professionals. If you already have a degree in Psychology and are a marketer, this course may be too basic for you as it is an introductory course. If you'd like to see a course sample, please contact info@adlhomestudy.co.uk

( Wendy, 04/02/2014 ) Q: Course interested: Marketing Psychology Would like to receive more details on this course such as: How many assignments will there be? How is the final result determined, i.e. how to qualify for the Certificate If select 'correspondence', does this mean you will send over text books for studies? How long do I have to complete the course? Is it possible to combine this course with other courses to be given a 'diploma'? Thank you
( 04/02/2014 ) A: Hello Wendy, I will answer your questions below: 1. There are 8 set tasks and 8 Assignments in total plus one exam at the end of the course. 2. The final result is determined by taking an average of your grades. 50% + is a pass. 3. The correspondence option means that we will send you your course notes via post. We order them for printing, have them bound and then sent over to you. 4. You have as long as you need to complete the course. 5. It is possible to combine this course with 5 other short courses that suit your needs to create a Diploma. You welcome!
( Ilaria, 04/01/2014 ) Q: Dear sirs/madams, I'm very interested in this course and I would like to understand better in the case I choose Online as learning method what is the real meaning. Am I going to attend online lessons? I hope to receive a reply from you soon, best regards Ilaria
( 08/01/2014 ) A: Hello Ilaria, When you choose online learning as the method of learning, basically it means that you receive the course notes via our online student zone. It is all self directed study and, while there may be some multimedia resources on the course, there are no online classes as such. This also means that you are free to study whenever you wish and are not tied down to a timetable. Contact info@adlhomestudy.co.uk if you have any further questions.

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Marketing Psychology

Marketing Psychology course online. What makes someone buy a product? How can you utilize this in your business? When you understand why people make a decision to buy, or not to buy, you have a foundation for improving the marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind. This is a basic introduction course to understanding the human mind when buying a product.

This Course is Taught By: 

Iona Lister
Licentiate, Speech and Language Therapy, UK, Diploma in Advanced Counselling Skills.

She has been a  clinician and manager of health services for fifteen years, and a trainer for UK-based medical charities, focusing on psychosocial issues, mental health disorders, and also the promotion of communication skills for people in helping roles. As a freelance writer, she contributes articles for magazines, has written four published books, and has written course material on coaching and counselling related fields. 




Lesson Structure:   Marketing Psychology BPS107

There are 8 lessons:

  1. People as Consumers
    • Scope and nature of marketing
    • Reasons for marketing
    • Types of customers: loyal, discount, needs based, wandering, impulse
    • Economic, economic, personal, apethetic shoppers
    • Understanding reward options: rational, sensory, social, ego satisfaction
    • Influence on customers
    • Physical factors
    • Consumer problems
    • Attitudes
    • Beliefs
    • Affects
    • Behavioural intention
  2. Market Segmentation
    • Geographic
    • Demographic
    • Age
    • Sex
    • Socio-economic
    • Geodemographic
    • Psychological segmentation
    • Segmentation by usage
    • Segmentation by benefit
    • Global segmentation
    • Entry into foreign markets
    • Total Product concept
    • Personal influences
    • Diffusion of new products
  3. Internal Influences Perception & Personality
    • The senses: vision, hearing and smell.
    • Multi sensual marketing
    • Thresholds of awareness
    • Sensory adaptation
    • Selective perception
    • Perceptual distortion
    • Perceptual cues
    • Gestalt psychology
    • The Phi phenomenon
    • Subliminal perception
    • Product image and self image
    • Personality theory and application to marketing
    • The MMPI
    • The TATT
    • The Rorschach Ink Blot Test
    • Non Freudean and Freudean theories
    • Self theory
    • Self image marketing
    • Trait theory
    • Brand personality
    • Relationship segmentation
  4. Internal Influences -Motivation and Awareness
    • Learning
    • Behavioural approach
    • Classical conditioning
    • Operant conditioning
    • Cognitive approach
    • Memory and marketing
    • Modelling
    • Motivation
    • Maslow's heirachy of needs
    • Different motivations
    • Inertia
    • Involvement
    • Antecendents of involvement
    • Properties of involvement
    • Outcomes of involvement
    • Specific needs
    • Unconscious motivation
    • Creating needs
    • Semiotics
  5. Social Influences
    • Understanding society
    • Family influences
    • Family changes
    • Family lifecycle
    • Households
    • Socialisation
    • Institutional affects
    • Consumer socialisation
    • Family consumer decisions
    • Roles
    • Conflict resolution
    • Changing roles
    • Social and developmental influences
    • Influences on children
    • Marketing and advertising
    • Small groups, Formal and informal groups
    • Membership aqnd reference groups
    • Reference groups and consumer behaviour
    • Variability of products
    • Differences in consumer susceptibility
    • Influence of social class
    • Marketing and Consumer behaviour
    • Cultural influences, communication, ideals and actualities
    • Differences in culture: sub cultures, ethnicity, changes in culture
  6. Consumerism
    • Why study the consumer
    • What is a consumere
    • History of consumerism
    • Changes in consumer experience
    • The supplier
    • Business ethics
    • International ethics
    • The market place
    • Consumer action
    • False and deceptive advertising
    • Methods of false advertising misrepresentation, insufficient details, price based methods etc
  7. Communication and Persuasion
    • Attitudes and the concept of attitude towaHow attitudes form
    • How attitudes are changed
    • Practical applications for marketing
    • Message evaluation and selection
    • Message execution
    • Celebrity testimonials
    • What words sell
  8. Deciding to Buy
    • Making a decision
    • Rational decisions
    • Heuristic Procedures
    • The decision making process -steb by step
    • Merchandising
    • Trend toward home shopping

Please Note:  Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Learning Goals:   Marketing Psychology BPS107
  • Identify different categories of shoppers.
  • Describe the key concepts of Market Segmentation
  • Determine the role of perception and personality in the marketing process
  • Determine the factors that motivate a consumer toward a purchase
  • Define how social factors influence a consumers behaviour
  • Discuss consumerism in the context of marketing.
  • Determine the factors that influence consumer attitude and marketing communication and persuasion.
  • Apply the concept of multi element buying decisions.
Course Info
Course Hours100
Recognised Issuing BodyTQUK - Training Qualifications UK, an Ofqual Approved Awarding Organisation.
Course CodeBPS107
Course PrerequisiteNo, start at anytime
Course QualificationLevel 4 Certificate in Consumer Psychology
Exam Required?Finalised with exam/test
UK Course Credits10 Credits
US Course Credit Hours3 Credit Hours
Study SupportYou'll be allocated your own personal tutor/mentor who will support and mentor you throughout your whole course. Our tutors/mentors have been specifically chosen for their business expertise, qualifications and must be active within their industry. Tutors are contactable by e-mail, telephone and through our Moodle Student Support Zone online. Tutors are there to provide assistance with course material, discuss, explain and give advice and support throughout the whole programme. Their feedback is vital to your success.



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