Marketing (Foundations) course online. 

Lesson Structure: Marketing (Foundations) VBS109

There are 10 lessons:

1. Marketing and the Business
   • What is marketing, and its significance
   • Considering alternative approaches to business & marketing
   • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
2. Scope of Marketing Understanding basic economics (eg. supply & demand)
   • The difference between the potential market
   • Available market
   • Target market
   • Penetrated market for a product/service of your choice
   • Different advertising approaches
   • Controlling Growth,
   • Improving Results in Business, etc
3. Target Marketing
   • Understanding the market place
   • Stages that sellers move through in their approach to a market
   • What is targeting
   • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
4. The Marketing Mix and Managing the Marketing Effort
   • Product, price, place, and promotion
   • Affects and interactions between marketing and other operations of a business.
5. Product Presentation and Packaging
   • Importance of product knowledge
   • Core, tangible and augmented products
   • Differences in packaging & presentation for different products.
6. Promotion Communication skills
   • Merchandising
   • Shop Floor Layout
   • Displaying Products
   • Signs
   • Understanding Selling and Increasing Sales
   • Sales Methods
   • Publicity Marketing,
   • Structuring an Advertisement or Promotion
   • Advertising budgets, etc
7. Product Pricing and Distribution Pricing
   • Profitability Ratios
   • Increasing Turnover, etc
8. Customer Service Methods of assessing customer satisfaction
   • Significance of Customer Service
   • Different types of customers in the market place and how best to approach each
   • Difference between selling, publicising, marketing and advertising, etc
9. Market Research
   • The research process
   • What to research
   • Surveys
   • Developing and conducting a market research program
   • Where to find useful statistics,
10. Organisations
    • Structures and Roles Business law
    • Financial Management
    • Business Structures
    • Business terminology, etc.

Learning Goals: Marketing (Foundations) VBS109

• Discuss the role of marketing in different enterprises.
• Describe the scope of marketing in different enterprises.
• Define the target market for a product or service.
• Determine and manage an appropriate mix of marketing activities for a small enterprise or marketing campaign.
• Evaluate the presentation (including packaging) of a product or service.
• Determine an effective approach to promoting a product or service.
• Compare options for distribution and determine an appropriate price for a product or service.
• Evaluate customer service.
• Conduct relevant market research.
• Consider the impact of internal and external organisations (including legal authorities) upon the marketing activities of an enterprise.

FREQUENTLY ASKED QUESTIONS

Here is a list of the most often asked FAQ’s.

General

Q. Why should I enrol with the Academy for Distance Learning?
A. Here at ADL, our students are our priority – we treat everyone as a unique individual.

Q. Do I need to buy text books?
A. No, as each module has been written by highly qualified industry professionals. The content of the material is presented in such a way that text books are not required. However, if you require additional reading your tutor will be able to supply a list.

Q. What happens if I have to stop studying for a while? (eg. become sick, go on holidays, have a baby, move house, etc)
A. It’s OK to take a break and start up your study at a later point in time. Just let us know.

Q. Is there an age limit?
A. There is no maximum age limit. We do however, have a minimum age limit of 18 years. Below that age parental consent would be required.

Q. Are your courses up-to date?
A. Our courses are revised and updated on a rotation system.

Q. Do you have a Cancellation policy?
A. Yes. We have a cancellation policy that is fair and equitable. For further details please click here.

Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.

Enrolment

Q. When can I enrol/start?
A. You may enrol and start at any time of the year – it’s all self- paced.

Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.

Q. How long do I have to complete the course?
A. You complete the course at any time that is convenient for you.

Q. Completing a 100 hour module – how long will it take?
A. For some students a 100 hour module will take approximately to 3- 6 months to complete. Others take less time and some even longer.

Assessment

Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a Project, instead of sitting the exam) – the choice is yours – you sit for the exam in your own location.

Q. I don’t cope well with exams – what can I do?
A. You may elect to undertake a Project (set by your tutor) instead of sitting the exam. Projects are completed from your home and can usually take a couple of weeks to complete.

Q. If my assignment is not up to standard is there an opportunity to resubmit my work?
A. Yes –

Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons, there would be 10 assignments.

Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country.

Qualifications

Q. What qualification will I receive?
A. For individual modules, you would be awarded a Certificate endorsed by TQUK (Training Qualifications, UK), providing you complete all assignments and the exam. If you just want to complete only the assignments and not sit for the exam or finish a Project, then a Letter of Achievement would be awarded. For more details on qualifications available please click here.

Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to Design Your Own Diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. You choose modules that you think will help you in achieving your goal.

Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of all courses and providing all assignments and exam requirements have been met, you will receive your Award and a Transcript.

Tutors

Q. Our tutors – who are they?
A. We appoint Tutors and require that they must be currently active in their industry, with at least 5 years’ experience in their chosen profession.

Q. Can I contact my tutor at any time?
A. Yes – you have unlimited access to your tutor via email through our Online Classroom. You can always leave a message with ADL requesting your tutor to contact you. You decide on how much or how little contact you wish to have.

Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.