There are 8 lessons:

• 1. Nature and Scope of Business Coaching
• Nature of Business Coaching,
• Life Coaching and Sports Coaching
• Terminology
• Why People Use Business Coaches
• Case Studies
• Business Failure or Success

• 2. The Initial Consultation
• Cognitive Behaviour Therapy
• Centred Approach
• First Contact
• SWOT Analysis
• Replace Negative with Positive Habits
• Monitor and Evaluate Progress
• Closing
• Case Studies

• 3. Considering Alternative Actions
• Developing a Business Plan
• Feasibility Studies
• Strategic Planning
• Operational Planning
• Components of a Business Plan
• Implementing Ideas
• Looking after long term Viability
• Partial Sell Offs
• Restructuring
• R & D
• Changing Products and Services
• Buying a New Business
• Staff
• Selling or Winding Down
• Case Studies

• 4. Improving Productivity
• Quality Circles
• Cause and Effect Diagrams
• Pareto Analysis
• Brainstorming
• Motivation
• Internal and Intrinsic Incentives
• Incentives External to Working Environment
• Social Reinforcers as Incentives
• Tangible Rewards
• Case Studies

• 5. Marketing
• Introduction to Marketing
• Marketing Strategy
• Starting out in Business
• Making Contact
• Controlling Growth
• Improving Results

• 6. Building Better Staff
• Staff recruitment
• Team building and Team Management
• Staff development and Training

• 7. Improving Resource Management
• BRM (Business Resource Management)
• Stress Management
• Case Studies

• 8. Putting it all into Practice
• PBL Based Project
• Significance of knowledge of interviewing and assessment
• Incentives and motivational strategies
• Productivity and marketing strategies
• Theoretical information to derive sensible solutions
• Initial business coaching assessment for a specified business

Actions for improving and sustaining the level of performance

Please Note: Each lesson culminates in an assignment which is submitted to the academy, marked by the academies tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Business coaching usually involves working with the individual on THEIR problems, so every client will receive a different form of business coaching, individualised to their needs. So a business coach may work with a business person in one of two ways:

• 1. To help them as an individual perform better
• how they respond to staff
• their work life balance
• their organisational structure
• delegation
• staff training
• motivating staff
• better management skills
• time management

• 2. To help their business perform better
• looking at ideas for the structuring of the business
• employment of staff
• time management with staff

In summary business coaching –

• is a one to one service for an individual business person, aimed at improving the success of that individual or their business
• focuses on the important factors and helps the individual to focus on their goals and to ACT on those goals.
• helps individuals grow their business, give support and also improve their overall life hopefully. provides skills and knowledge. The business coach will also share with the business person different tools and skills to use in their business and personal life for the short and long term success.

Don’t be confused here. A business coach is not the same as a business consultant, they are not there to help the business person to set up a new rota or procedure for employing people, but they are there to look at issues that could be affecting how well the business is running and find ways to help the business person to change that.

Business coaching can be confused with other interventions, such as counselling, life coaching, consultancy and training. It is not the same though.

Learning Goals:

• Describe services that a business coach can offer clients; identify opportunities to work as a business coach;
  and develop an understanding of a business coach’s role.
• Understand how to gather relevant data and conduct an initial consultation with a client.
• Explain the options for action to optimise the operation of a new or existing business.
• Understand methods of providing business coaching to improve productivity.
• Develop awareness of ways in which business coaching can improve marketing.
• Discuss ways to provide business coaching to improve the recruitment, skills, performance and motivation of staff.
• Understand how business coaching can be used to improve resource management.
• Deliver a comprehensive business coaching service to a client.

• Practicals:

  • This course is designed to help people identify opportunities to work as a business coach and develop an understanding of a
    business coach’s role. You will learn how to gather relevant data and conduct an initial consultation with a client.
  • Throughout the course you will learn about optimisation of business models for new or existing businesses, whilst focusing on
  • improving productivity within a business. Understand how business coaching can be used to improve resource management.
  • You will develop awareness of ways in which business coaching can improve marketing, and also improve the recruitment, skills,
    performance and motivation of staff.
  • You will have an opportunity to develop and practice the delivery of a comprehensive business coaching service to a client.

Business coaching usually involves working with the individual on THEIR problems, so every client will receive a different form of business coaching, individualised to their needs. So a business coach may work with a business person in one of two ways:

1. To help them as an individual perform better

• how they respond to staff
• their work life balance
• their organisational structure
• delegation
• staff training
• motivating staff
• better management skills
• time management

2. To help their business perform better

•    looking at ideas for the structuring of the business
• employment of staff
• time management with staff

In summary business coaching –

•  is a one to one service for an individual business person, aimed at improving the success of that individual or their business
•  focuses on the important factors and helps the individual to focus on their goals and to ACT on those goals.
•  helps individuals grow their business, give support and also improve their overall life hopefully.
•  provides skills and knowledge. The business coach will also share with the business person different tools and skills to use in their business and personal life for the short and long term success.

Don’t be confused here. A business coach is not the same as a business consultant, they are not there to help the business person to set up a new rota or procedure for employing people, but they are there to look at issues that could be affecting how well the business is running and find ways to help the business person to change that.
Business coaching can be confused with other interventions, such as counselling, life coaching, consultancy and training. It is not the same though.

FREQUENTLY ASKED QUESTIONS

Here is a list of the most often asked FAQ’s.

General

Q. Why should I enrol with the Academy for Distance Learning?
A. Here at ADL, our students are our priority – we treat everyone as a unique individual.

Q. Do I need to buy text books?
A. No, as each module has been written by highly qualified industry professionals. The content of the material is presented in such a way that text books are not required. However, if you require additional reading your tutor will be able to supply a list.

Q. What happens if I have to stop studying for a while? (eg. become sick, go on holidays, have a baby, move house, etc)
A. It’s OK to take a break and start up your study at a later point in time. Just let us know.

Q. Is there an age limit?
A. There is no maximum age limit. We do however, have a minimum age limit of 18 years. Below that age parental consent would be required.

Q. Are your courses up-to date?
A. Our courses are revised and updated on a rotation system.

Q. Do you have a Cancellation policy?
A. Yes. We have a cancellation policy that is fair and equitable. For further details please click here.

Q. Will I have any opportunity to engage with other students?
A. We have a Student Community group based on facebook! If you don’t have a facebook account already, you could make one just for talking with fellow students on the group.

Enrolment

Q. When can I enrol/start?
A. You may enrol and start at any time of the year – it’s all self- paced.

Q. Can I study from anywhere in the world?
A. Our courses are available to anyone, anywhere in the world from the comfort of your own home. The course content is relevant to any country, culture or economy.

Q. How long do I have to complete the course?
A. You complete the course at any time that is convenient for you.

Q. Completing a 100 hour module – how long will it take?
A. For some students a 100 hour module will take approximately to 3- 6 months to complete. Others take less time and some even longer.

Assessment

Q. Assessment – how does it work?
A. For each 100 hour module you are assessed by assignments (at the end of each lesson) and a final one and a half hour exam (or you may elect to complete a Project, instead of sitting the exam) – the choice is yours – you sit for the exam in your own location.

Q. I don’t cope well with exams – what can I do?
A. You may elect to undertake a Project (set by your tutor) instead of sitting the exam. Projects are completed from your home and can usually take a couple of weeks to complete.

Q. If my assignment is not up to standard is there an opportunity to resubmit my work?
A. Yes –

Q. How many assignments do I need to complete for each module?
A. At the end of each lesson, there is an assignment – so if a course has say, 10 lessons, there would be 10 assignments.

Q. I am having difficulty attending workshops/industry meetings, what can be done?
A. If your course requires attendance at workshops, conferences, or industry meetings; alternative arrangements can be made in your country.

Qualifications

Q. What qualification will I receive?
A. For individual modules, you would be awarded a Certificate endorsed by TQUK (Training Qualifications, UK), providing you complete all assignments and the exam. If you just want to complete only the assignments and not sit for the exam or finish a Project, then a Letter of Achievement would be awarded. For more details on qualifications available please click here.

Q. Can I customize my diploma/higher qualification?
A. Not all educational institution’s certificates /diplomas meet everyone’s needs. The opportunity to Design Your Own Diploma at the Academy (subject to our approval) is an added bonus, not found at other colleges. You choose modules that you think will help you in achieving your goal.

Q. What do I get when I complete the course? Will I receive a transcript?
A. At the completion of all courses and providing all assignments and exam requirements have been met, you will receive your Award and a Transcript.

Tutors

Q. Our tutors – who are they?
A. We appoint Tutors and require that they must be currently active in their industry, with at least 5 years’ experience in their chosen profession.

Q. Can I contact my tutor at any time?
A. Yes – you have unlimited access to your tutor via email through our Online Classroom. You can always leave a message with ADL requesting your tutor to contact you. You decide on how much or how little contact you wish to have.

Q. Practical work – How is this done?
A. To find out more about this part of the course please visit the section on How Our Courses Work here.