So you Want to be a Marketer?

Share on facebook
Share on google
Share on twitter
Share on linkedin

online marketing chart on a tablet being held by hands

You’ve got the best product on the market. Nobody else has anything quite so unique. Not only that but you’ve found a way to deliver it at a great price. One small problem; nobody has any idea you exist. 

Marketing is the art of getting people to buy your stuff or services. It covers everything from active promotions, like advertisements, to observing consumer trends to target goods and services to whatever the current or anticipated preference may be.

Having What It Takes

Every business needs marketing, though who does this and what they are responsible for will vary based on the size of the organisation. Like with other roles, most of the smallest businesses will need every skill they have to execute a marketing strategy. However, once a company starts to grow, marketing quickly becomes a role that requires a dedicated focus. 

Smaller employers may have only a single person responsible for marketing in their organisation. In larger companies, marketers work in teams and are more likely to have responsibility for only a single aspect of their businesses marketing strategy. 

No matter the scale of your marketing team, several key skills are essential to make a success of a marketing career.  These include:

Creativity

A marketer needs to be able to approach new challenges and problems and come up with solutions that meet the goal of their employer. 

An Analytical Mind

Modern businesses have access to huge amounts more data and tools than their predecessors ever had to help them make the decisions that best serve their customers. A marketer needs to be able to take the information, draw the right conclusions and then either implement or advise on the best way forward.

A diplomatic touch

You need to be good, not only at communicating your message to potential customers, but also at communicating and interacting internally with other business teams. To market well, you will need to ensure that the other key parts of the organisation are on board, be that from the design of products and advertising through to feedback from customer services.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

LEAVE A REPLY

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

BLOG CATEGORIES

MOST POPULAR

Are ad hominem attacks always invalid?

Valid Arguments In order to be valid, an argument has to be based on evidence. For example, we might say: “Tigers can produce milk…” Or “Wildlife brings tourism…“ However, these are not valid arguments unless we give some evidence, or cite a source: “… Since tigers are mammals and all female mammals can lactate for

Read More »

Your Argument is good, but you are still Wrong

Invalid vs Incorrect There’s a common myth that arguments which are valid always have a correct conclusion. The best Critical Thinking students know better. Invalid arguments can be correct, and valid arguments can be incorrect. Here are some examples: Invalid argument with correct conclusion IF: All cats have fur, IF: Pingu is a cat, THEN:

Read More »

Cataracts – not just an older person’s condition

  A cataract is a clouding of the lens in the eye. Vision becomes blurred because the cataract interferes with sight, like a veil in front of the eye. Many individuals over 60 have cataracts and most of these can be treated successfully. The risk for cataracts increases as we age, but the average age for

Read More »

Check these things before Submitting your next assignment

You have spent lots of time researching, working hard to produce a top quality assignment that will be appreciated by your tutor. You have timed it well; your favourite TV programme is about to start, you have some tasty food waiting for you. It’s now time to submit that assignment and wait for a response.

Read More »

SIGNUP FOR OUR NEWSLETTER

Scroll to Top