Business & Marketing

Business & Marketing Blog

Thoughts and ideas about Web Business, Marketing and operations.

Filling out your C.V. can be a daunting task, especially for someone who has been in the same job for years and hasn't needed up update their C.V. in a while. But fear not, we are here to give you a few tips and links to help you out. To start with: Make sure your …

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You’ve got the best product on the market. Nobody else has anything quite so unique. Not only that but you’ve found a way to deliver it at a great price. One small problem; nobody has any idea you exist.  Marketing is the art of getting people to buy your stuff or services. It covers everything …

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Self-employment is on the rise in the UK. At first, that may sound like terrible news, but if anything, it's never been more popular to set off on your own and make your own living for yourself and becoming your own boss.   So, have you been itching to get away from your 9 to …

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Amongst the many resolutions being carried out in the new year, one of the most common is to start a new business.  Having wrapped up the festive season the fresh year is an ideal time to start afresh and unleash your budding entrepreneur.  That said, it’s essential before starting a business great or small that …

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If you’re one of the people starting a new business in the new year, you’re not alone – in the UK alone 581,173 new businesses were started in 2014.  We’re not quite sure how many started in 2015, but it was probably a nearly as impressive number.  Regardless, you’re in good company.  Millions of people …

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As an employer your biggest assets are the people working for you.  They bring skills and talents to your business that you yourself may not have. Even if you do have them, having an extra pair of hands allows your business to do and achieve much more than it could ever do as a single …

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At some point in life, you are going to find yourself needing to write a business letter. Business letter writing is a valuable skill used for all sorts of things, like a covering letter when applying for work, formal correspondence, either inside an organisation or with others, and much more besides.  Today, we take a …

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Most organisations and companies are organised into different departments with separate responsibilities.  This is a necessity, as a workplace where everybody did as they pleased would involve everyone drinking all the coffee and nobody doing the work.  That said, many departments have cross-over responsibilities with one another and the best organisations work with their different …

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It’s fair to say that any business that can turn a profit and pay its way is a success.  Nevertheless, the market is a fickle thing and there are few certainties in business.  Any company or organisation must constantly develop itself in order to remain relevant to its industry, as a failure to keep pace …

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To outsiders, accounting and finance may as well be synonyms.  After all, accounts is finance which equals money.  Decision makers in organisations of all sizes simply don’t have the luxury of this misconception. Instead, they need to be aware of the clear differences between the two disciplines, where they cross over and where they differ.  …

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To many budding entrepreneurs, marketing might as well mean advertising.  Given that we live in a world saturated by communications for every product and service one can imagine, it’s easy come to the decision that the only thing that a marketing person or team does is dream up new flashy posters, TV commercials or internet …

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Meddling government red tape, surly workers doing substandard work and accidents at an all-time high?  There may be something wrong with the environment in which you do business.  There are a huge range of things that can influence the way your business is conducted, from the temperature in your office to changes in customer demand.  …

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When in a job interview, there is quite often the somewhat indulgent question asked by Employers which is:  Why do you want this job?  Often, this is the cue for the interviewee to gush about how wonderful the employer is or how they've always wanted to work in a supermarket check-out since they were six. …

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What do you do when your star employee never comes in again?  It’s a morbid line of questioning to be sure but any sensible manager needs to work under the assumption that key members of staff may not remain with their organization forever.  It is simply a fact of life that people will join and …

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